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People don’t choose advertising – it chooses them.
Advertising is a lot like a first date. You want to make the best possible first impression, you dress your business up in its finest marketing in the hope that it lands with confidence, engages audiences, and creates that perfect connection – or in this case, that first customer.
For many businesses today, that warm feeling of loving advertising has turned into a bitter breakup where you lose your favourite t-shirt and your business confidence along with it. The advertising landscape has become cluttered, complex, and exhausting. Between managing multiple platforms, battling ad-blockers, and drowning in incomprehensible metrics, it’s no wonder brands are feeling the strain.
But what if we told you that Global can put those butterflies back in your stomach once again? That we have the brighter spark to make you reconnect with audiences in a meaningful, effortless way.
We Need to Talk
Let’s be honest: modern advertising has become complicated. Businesses are juggling countless digital platforms, each with its own algorithm, targeting options, and reporting dashboard. The promise of precision has delivered analysis paralysis instead. Meanwhile, audiences have learned to tune out. Ad-blockers are more popular than ever, skip buttons are now muscle memory, and banners are avoided like all of your exes. Even when your ads do reach their target, proving ROI across fragmented channels feels like solving a puzzle with missing pieces.
Then there’s the creative treadmill. The insatiable demand for fresh content – static images, videos, stories, reels, leaves marketing teams creatively bankrupt and financially stretched. Your messaging loses its spark, your creative feels tired, and your brand struggles to stand out. What was supposed to make advertising easier has made it exponentially harder.
Audio Can Help You Rediscover Connection
At Global we have Heart. Both literally and figuratively, we know that audio advertising offers something increasingly rare in our cluttered media landscape: genuine attention. When someone is listening to the radio during their morning commute, working out at the gym, or cooking dinner at home, they’re genuinely engaged with a Global product. It could be Heart Breakfast with Jamie Theakston and Amanda Holden, or Capital Dance with Mistajam, or one of our many podcasts delivered from Global Studios. Because unlike scrolling through social feeds with one eye on the television, audio commands focus, it’s intimate, personal, and extremely powerful.
The statistics back this up. Radio reaches 87% of UK adults every week – that’s 50 million people tuning in regularly. More importantly, radio advertising builds trust: studies show radio advertising increases brand trust by 32% on average. And with listeners spending over 20 hours per week with radio, the opportunities for meaningful brand building are substantial.
With 29 million listeners every week, Global is the UK’s number one commercial radio group with the top three commercial radio brands in the UK: Heart, Capital, and Smooth.
The real magic of audio lies in its emotional resonance, much like finding the right match, it just clicks. Voice, music, and sound create connections that visual media struggles to match. A well-crafted audio ad doesn’t just inform; it makes people feel something. It builds familiarity and trust over time, turning brands into companions rather than interruptions.
And here’s the cherry on top: there are no ad-blockers for linear radio. No skip buttons. No scrolling past. When your ad plays, people actually hear it.
Global Makes It Simple
Global gives brands access to millions of engaged listeners through the UK’s most-loved radio stations – from Heart and Capital to LBC and Classic FM. Whether you’re looking for national coverage or want to speak directly audiences in your region, Global offers you connection without complications, no matter what your budget.
And when it comes to the power of podcasts, attention is everything. Our award-winning team at Global Studios creates chart-topping originals like The News Agents, My Therapist Ghosted Me, and LuAnna, while DAX, the UK’s largest digital audio platform, delivers smart targeting and real results.
Whether you’re after brand fame or action, Global’s premium, brand-safe environments and advanced targeting help your message land with the right people, in the right moment.
Time to Reconnect
This Valentine’s season, it’s worth asking: what if you could fall back in love with advertising? What if reaching your audience didn’t require endless complexity, creative burnout, and questionable results?
Audio advertising through Global offers something increasingly precious, simplicity, effectiveness, and genuine human connection. It’s advertising that works with your audience’s lives, not against them. Advertising that builds trust rather than eroding it. Advertising that feels exciting again.
Ready to rediscover what made you love advertising in the first place? It might be time to give audio another listen.
