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the simple power of working together
Looking to take your marketing to the next level? Many businesses are finding that bringing in Global’s media experts to work alongside their existing team creates remarkable results. It’s not about replacing your team’s skills— it’s about adding specialist knowledge that complements what you already do well.
Article Summary
Global offers your marketing team enhanced effectiveness by combining your in-house insights with its UK-wide media expertise. Their specialists help you turn marketing challenges, budgets, and objectives into actionable, impactful strategies. Whether you’re short on resources, time, or expertise, Global adds experience, creativity, and scale—enabling you to build smarter campaigns and reach your targets with confidence.
By working directly with Global, you get a dedicated media specialist who takes the time to understand your business goals while opening doors to advertising opportunities across our radio brands, podcasts and outdoor estate.
brighter advertising made simple
Global’s team of media specialists across the UK has one clear goal: to take your marketing challenges, budget, and targets, and turn them into practical solutions that work. Our people build genuine working relationships with your team, bringing in expertise that strengthens what you already have in place.
We’re committed to creating brighter advertising—campaigns that get noticed, grab attention, and deliver real business results. When we combine your knowledge of your business with our media expertise, we create advertising that truly stands out.
working together delivers clear benefits
> More people see your message. Reach new customers who matter to your business.
> More people pay attention. Get noticed with the right placement at the right time.
> More people take action. Generate real responses and engagement.
> More impact for your brand. Build stronger recognition and recall.
Our media experts can help with all types of advertising—from transport and billboard advertising to radio and digital audio. We can help you reach people across the entire country or focus on specific local areas that matter most to your business.
expertise you can count on
Global’s consultants are chosen for their deep understanding of media, attention to detail, and ability to deliver great results, even when deadlines are tight.
We work with all kinds of businesses across the UK, which means we bring valuable experience from different sectors to help solve your specific challenges.
four ways we add value to your team
When you partner with Global, your marketing efforts gain these important advantages:
1. Smart planning that works
> Finding exactly the right audiences for your message
> Creating advertising plans that work across different channels
> Using data to make smarter decisions
> Continuously improving your campaigns
2. Special access to prime advertising spots
> First choice on the best advertising locations
> Better rates than you’d typically get elsewhere
> Exclusive opportunities in high-demand areas
> Access to special advertising options when they become available
3. Smooth, hassle-free delivery
> Seamless campaign management across different types of media
> Quick adjustments based on what’s working best
> Careful checks to ensure everything runs correctly
> Clear reporting on how your budget is being spent
4. Measuring what matters
> Tracking the return on your investment
> Analysing what worked and why
> Using insights to make each campaign better than the last
> Data-based recommendations for future marketing
bigger, brighter, better advertising
Our approach is all about creating bigger, brighter, better advertising. We help your business stand out through impactful placements, creative formats, and strategic timing that ensures your message appears when and where it will work hardest.
When your marketing team partners with Global, you get:
- Direct access to the media owner, with no middlemen
- Inside knowledge of upcoming opportunities
- Better understanding of how audiences engage with different formats
- Access to Global’s massive reach across radio and outdoor
using data to drive better results
With a Global expert working alongside your team, you get access to valuable data and insights that can significantly improve your marketing effectiveness. Our dedicated research team provides support with audience analysis, market intelligence, and detailed campaign performance measurement.
This data-driven approach ensures your marketing budget works as hard as possible, with each campaign building knowledge that makes future marketing even more effective.
how working together actually works
Adding Global’s expertise to your marketing is straightforward and designed to complement—not disrupt—your existing team. Here’s how the partnership typically develops:
- Getting to know you – We start by understanding your business goals, team structure, and current marketing approach
- Becoming part of the team – Your Global consultant builds relationships with your people, identifying how to best complement existing skills
- Developing ideas together – We respect your brand knowledge while bringing in our media expertise
- Planning and running campaigns together – With clear roles and measures of success
- Sharing knowledge along the way – Your team gains media expertise through the partnership
- Reviewing results and planning ahead – We look at what worked and plan future improvements together
This collaborative approach ensures your marketing team stays in control while gaining specialist media knowledge that improves overall performance. The relationship is flexible and can adapt based on your specific needs.
the value of working together
The best marketing happens when talented teams combine their strengths. Your marketing team brings invaluable assets to the table:
- Deep understanding of your brand that only insiders have
- Complete product knowledge and insight into what your company does best
- Long-term vision for where your brand is heading
- Established relationships within your organisation
- Consistent brand voice and positioning
Global’s consultants add complementary expertise:
- In-depth knowledge of the ever-changing media landscape
- Strategic guidance on which channels will reach your audiences
- Better buying power from our direct relationships with media owners
- Technical know-how across audio and outdoor advertising formats
- Performance analysis that turns data into practical next steps
This approach creates a powerful combination, with each side bringing essential elements to achieve results neither could deliver alone. The relationship works because it’s built on mutual respect—we value your team’s expertise as much as you’ll value ours.
take the next step
If you’d like to strengthen your marketing team’s capabilities with expert media knowledge and special access to premium advertising opportunities, working with Global makes perfect sense.
Our collaborative approach is designed to enhance what your team already does well while bringing valuable specialist expertise to the table. We don’t replace your marketing team—we amplify what they can achieve.
Contact Global to explore how working with a dedicated media consultant could complement your marketing team’s capabilities and help deliver better results for your business.
