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“You want to raise awareness of your brand, potentially capture greater market share and are looking for advertising options that connect with your audience in new & dynamic ways.”
uk radio advertising & global
Global is the largest UK Radio Company that provides radio advertising services to small businesses that want to grow their brand locally in London, Liverpool, Manchester, Birmingham or Nationwide.
• Entertaining more than 29 million people, we are the SME trusted partner for creating and delivering successful radio campaigns
Global’s brighter advertising is the perfect data-backed solution that creates head-turning, ear worming, award-winning radio campaigns that can provide the results you are looking to achieve.
we are a full-service radio advertising agency
• We can plan and media buy your campaigns, write/produce your ads or reads, arrange sponsorship, assist with copy clearance and distribute it across our network of radio brands.
As we own radio stations, we have access to the latest listener demographics and can help clients avoid costly targeting errors.
Your dedicated Global Account Manager offers industry-focused support for planning audio campaigns and can combine our powerful data insights into fast results for your brand.
• Unskippable, unblockable, and unbeatable, helping businesses reach out to new customers in smarter, more innovative ways.
imagine your brand on air
Connect with new customers with laser-targeted radio campaigns on Heart, Capital, Classic FM, Smooth or LBC. Great radio ads start with great ideas and real-time data. We take care of every element in the radio advertising process, from concept to delivery, so you can concentrate on your brand’s message.
• Together on the airwaves: Heart has the most listeners of any radio station in the UK. More.
radio advertising: smarter process
With your dedicated Account Manager, together we can:
- Define Objectives – establish clear campaign goals.
- Identify TSAs and locations – focus on who and where matters the most.
- Select the right stations & time slots – maximise reach and secure relevance.
- Develop your distinct audio Identity – set your brand apart with your unique sound.
- Choose the advertising mix – balance multiple formats for maximum ROI.
- Monitor results and optimise – track results and refine.
perfecting your radio ad strategy
Choose the perfect radio advertising mix for your brand. Use audio to connect with customers across the UK, wherever they tune in.
Station Format and Content
| Format | Description | Example | Best For | Key Tip |
|---|---|---|---|---|
| Spot Ads | Concise, high-impact commercials (20+ secs) to drive awareness or action. | Standard radio ad with call-to-action. | Promotions, sales, events, or launches. | Repetition across multiple slots builds recall. |
| Sponsorships | Align your brand with high-value, recurring station content. | “Traffic updates brought to you by XYZ Brand.” | Sustained brand positioning and consistent association. | Consistency over time strengthens impact. |
| Live Reads | The presenter delivers your message in their own voice for greater authenticity. | A popular host personally endorses a product. | Products or services needing trust and credibility (e.g., financial, medical, local services). | It’s best to allow for flexibility in case of a natural delivery. |
| Branded Segments | Custom content sponsored or created by your brand to demonstrate expertise levels. | “Finance News brought to you by XYZ Brand.” | Long-term positioning, authority building, and thought leadership. | Keep segments concise, useful, and consistent. |
big brand results
See the results Global have achieved for businesses just like yours.
- Saunders Markets Limited
- Totalglaze Windows Ltd
- University of Aberdeen
- Efteling – Heart
- Medway Metals
reach out to Global
Discuss your business needs; discover how our effective radio marketing solutions can help you generate more business. Contact.
