Your Competitors Are Advertising on Radio – Are You Missing Out?

while your team may be debating new marketing channels, your biggest competitors could be advertising on the radio.

They are speaking to 58 million ears weekly, the number of radio listeners tuned in to Global’s network of UK radio stations.

hear the music

If your competitors are regularly advertising on the radio, what does that tell you about where your could audience is listening?

1. The channel is performing for them.
2. They are successfully building long-term brand presence.
3. It signals confidence in radio advertising.
4. It reveals that their audience targeting strategy is working
5. Budget Confidence: They believe the returns justify a sustained spend.
6. They believe they have the march on you

What are you waiting for?
In essence, it shows their commitment to occupying mindshare across multiple touchpoints. See how brands like yours are harnessing the Power of Radio.

radio advertising works

We understand that many small companies are limited by budget and often ask, “Will radio advertising work for my business?” The answer is often a resounding yes.  Gen Z or older, ABC1 or students, Global has radio stations that are listened to by your customers wherever they are in the UK and most importantly, how they are listening, catch up/Global iPlayer, on their phones, etc.

It is this technology, combined with DAX, that gives us the advantage when talking to advertisers wanting to get not just heard but listened to.

• Global Listeners: 63% listen to music-focused radio stations, while 38% listen to radio stations that are mainly talk-based.

Hyperlocal or nationwide

Global has an audience of over 29.1 million listeners and over 100,000 advertisers who can’t all be wrong.  See how radio is driving results in 2025.

• Radio advertising is one of the most cost-effective additions to any marketing campaign, perfectly complementing other channels.

• Live radio remains the highest audio content consumed today.

• Radio is truly modern and multichanneled, being available at any time and place via catch-up/Global Player and on any media, from radios to phones to iPads and smart speakers.

radio is constantly growing

broadcast meets digital

Brand multiplier
Radio advertising is rarely a stand-alone channel. Global clients consistently find that radio amplifies the impact of their digital campaign results by boosting branded search and, hence, website traffic. By using audio to connect with new customers across the UK, brands experience powerful synergy across channels – making radio an essential part of any effective media mix. Benefits.

Cross-Channel Push: Clients often pair radio spots with online retargeting, ensuring radio listeners later see their brand whilst online browsing or social scrolling.

• Radio commands time and attention. On average, over 1 billion hours of radio are consumed every week.

• Brand-Building Strategy: Radio is not just about direct response; it is about mental availability — being top of mind when prospects are ready to buy.

• 49% of listeners agree that they are more likely to trust brands that advertise on the radio.

and there is more!

Through live events and outdoor broadcasts, we take our radio shows on the road, bringing them to towns and cities across England, Wales and Scotland. See our branded events.

• Want to know which Radio ads work best for your type of business. Click here.

• Automated ad placements across streaming services, radio, and podcasts.

• Global: music, talk, and everything in between

Read On

• Cost Efficiency Compared to Other Media

• Measurable: How do you know it is working

• Effectiveness in Driving Brand Results

• Radio’s ROI in the UK

• Effectiveness of Radio Campaigns