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Setting the news agenda across the UK and beyond

LBC (Leading Britain’s conversation)’s award-winning journalism sets the news agenda and holds the political establishment to account. Reaching 2.6 million every week, people come to LBC for the side of the story that no-one else shows.

LBC’s sister station, LBC News, is a 24-hour national rolling news channel, providing up-to-the-minute UK and world news, business, travel, weather and sport updates.

audience

Upmarket, mature and intelligent – let’s talk about LBC listeners. They’re the kind of consumers that advertisers love. They want to be a part of the conversation – engaging with presenters and each other about major stories and the issues that matter to them.

2.6m

weekly UK listeners

demographics

The majority of the LBC audience are male at 64%

ABC1 adults make up 60% of LBC’s audience

53% of LBC listeners are aged 25-54

digital monthly

2m

unique users

18m

video views

80m

social reach

radio

The first commercial radio station ever licensed in the UK, LBC is on 97.3FM in London, nationally on DAB and worldwide on Global Player.

A 24-hour national rolling news channel, LBC News is available on 1152 AM, nationally on DAB and worldwide on Global Player.

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