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Setting the news agenda across the UK and beyond

LBC (Leading Britain’s conversation)’s award-winning journalism sets the news agenda and holds the political establishment to account. Reaching 2.4 million every week, people come to LBC for the side of the story that no-one else shows.

audience

Upmarket, mature and intelligent – let’s talk about LBC listeners. They’re the kind of consumers that advertisers love. They want to be a part of the conversation – engaging with presenters and each other about major stories and the issues that matter to them.

2.4m

weekly UK listeners

demographics

The majority of the LBC audience are male at 62%

ABC1 adults make up 62% of LBC’s audience

54% of LBC listeners are aged 25-54

digital monthly

2m

unique users

16m

video views

78m

social reach

radio

The first commercial radio station ever licensed in the UK, LBC is on 97.3FM in London, nationally on DAB and worldwide on Global Player.

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