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measurement
Measuring your DAX audio campaign has never been easier.
Listener Insight ID
DAX’s exclusive market-leading measurement tool which tracks a user’s engagement and onsite behaviour after hearing a DAX digital audio ad. Through this technology, we can provide advertisers with actionable campaign insights such as which audiences listened to your ad, how they engaged with your brand messaging, as well as their preferred devices.
The real time dashboard provides advertisers and agencies with an accessible, intuitive way to evaluate and optimise ad campaigns. It’s simple to use and includes a separate section for your audience insights.
Monitor how campaigns are performing on a daily basis
Track audio exposure to onsite activity in real time
Monitor metrics like impressions and conversion rates
Gain audience insights, including behavioural and demographic traits
Determine which creative strategies are most effective in driving a response
cross-device
Cross-Device helps advertisers understand the journey from audio exposure to consideration and action across different devices; bringing new metrics and insights into Listener Insight ID.
Identify how many devices were used within the path to purchase
Understand the role of mobile listening in driving desktop calls to action, or vice versa
Learn when distinct browsing and transaction moments occur
bespoke brand studies
When your campaign objectives are to drive brand awareness, perception or purchase intent, DAX’s post-campaign brand studies are a survey-based method of measuring the effects of your campaign on brand metrics among real listeners.
footfall
Through our partnerships with location data specialists, DAX footfall enables advertisers to determine whether exposed users have been tracked within the proximity of a specific location such as a shop, attraction, venue or outdoor ad.
We can also identify where the listener was when they heard the ad, how far they travelled, and how long after hearing the ad they visited
measurement partners
where next?
ad formats
ad formats
From established to ground-breaking, DAX ad formats get your brand in the ears and minds of your audience.
