Here are our latest studies with detailed information on various categories and sectors.
Through multiple studies, sources and data, we learn even more about the behaviours and motivations of our audience.
study on notoriety
Buses have established their position as the most eye-catching outdoor advertising format.
This was evidenced by the Study on Notoriety on Buses and Outdoor Advertising conducted by the market research companies IO SONDEA and IMOP, with the participation of over 1,500 people aged 18 to 65.
the value of data
measurement tools
measurement tools
We invest in developing software that will help evaluate your audience.