Global has today announced the launch of Global:IQ, a new data and effectiveness platform designed to provide advertisers with a suite of tools to plan, measure and prove the impact of campaigns across audio, outdoor and video.
Unveiled at the company’s Audio & Entertainment Upfronts, Global:IQ brings together first, second and third-party data, AI-powered analytics, ad exposure data and creative optimisation tools in one powerful platform, giving advertisers a clearer view of performance and outcomes than ever before.
Global:IQ brings together an unrivalled mix of data sources to give advertisers a complete view of audience behaviour and campaign impact. It combines first-party data from 11 million registered Global Player users with exclusive second-party data from the Transport for London network, including taps and WiFi connections, and premium partner datasets from BT/EE and Spendmapper. Added to that are gold-standard planning sources such as TGI and TouchPoints, and trusted measurement data from RAJAR and Route.
With this combination of scale, intelligence and technology, Global:IQ delivers a holistic understanding of audiences and the effectiveness of campaigns across multiple media channels.
“Proving outcomes is the next evolution in media planning and effectiveness. Global IQ brings together the intelligence of data, the precision of analytics and the impact of creativity in one powerful platform. It’s built to give advertisers true accountability and a clearer line of sight from campaign planning to measurable success.”
Sarah Gale, Director of Insight, Data & Outcomes at Global
The platform also features a suite of innovative tools, including:
- DAX ID – a media-first advancement, measuring cross-device digital audio effectiveness across smart speakers, mobile and desktop. It connects listening behaviour from devices and locations, giving advertisers a complete view of the listener journey – from first exposure to action, enabling precise, transparent attribution.
- Audio Outcomes – a new first-of-its-kind measurement solution for broadcast audio, built to prove campaign impact across the full marketing funnel. Using sophisticated modelling and multi-metric dashboards, it gives brands fast, credible and actionable insights into how linear audio drives real-world results.
- AI Creative Optimisation – powered by data from more than 500 audio campaigns, this tool uses AI to identify the elements of an ad that drive specific outcomes, enhancing creative effectiveness
- Access All Audiences for Audio – Global’s data-led audience planning tool, built for Transport for London, is now available for the first time in audio, fusing behavioural and gold-standard planning data to optimise reach and efficiency across the full audio ecosystem
With Global:IQ, Global continues to lead the way in delivering data-driven solutions that combine intelligence, scale and creativity, helping brands achieve measurable success across its powerful audio, outdoor and video platforms.
The news was announced at Global’s Audio & Entertainment Upfronts 2025.
