Global, the media & entertainment group, today (Tuesday 5 October) announced it has acquired innovative next-generation digital audio content and technology start-up Remixd.
Remixd, a US-based tech start-up, automatically converts text articles into audio files with naturalised language, providing a market leading user experience and allowing publishers to provide premium short form audio content to their users. Remixd technology will be added to Global’s proprietary digital ad platform DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. DAX & Remixd will offer commercialisation tools to enable digital publishers to generate incremental revenues on their articles.
The technology offers flexible revenue opportunities including ‘plug and play’ direct sales as well as programmatic ad sales. Pre-roll bumpers, interstitials and sonic branding can be easily added to text-to-audio. Conversion of text-to-audio is an important tool as it sits in the centre of the smart speaker consumer listening experience. Growing listenership through smart speakers is an important focus across the Global and DAX footprint of publishers in the UK, US and Canada.
Clients such as Future Publishing, Dennis Publishing, USA Today Sports and Fast Company, are already using Remixd technology to convert online written articles into audio content with targeted adverts inserted.
“Remixd is a US-based start-up with incredible technology that allows digital publishers to capitalise on the growing consumer demand for audio, and drive revenue growth.
It sits brilliantly with the technology we’ve developed at Global to offer best in class ad insertion and programmatic advertising. Publishers, who have text based content, can now convert this to audio, opening up both audience opportunities and new revenue streams.
Given the growing interest in audio globally, we’re excited about the future opportunities this acquisition enables.”
Stephen Miron, Group CEO at Global
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