HSBC UK has announced a new partnership with Global, the Media & Entertainment Group.
The banking group is now the headline sponsor of Global’s chart-topping daily podcast The News Agents, hosted by three of the UK’s top journalists, Jon Sopel, Emily Maitlis and Lewis Goodall.
Sponsorship messaging will remind listeners of HSBC UK’s position as one of the world’s leading international banks.
To bring the sponsorship to life, Jon, Emily and Lewis will showcase the range of benefits across the bank, from personal and business banking support to international spending services.
“We’re pleased to have agreed this partnership with Global for their hugely successful news podcast, The News Agents. It’s a great opportunity to feature on one of the UK’s most popular podcasts, and we look forward to working closely with Global over the coming months.”
Becky Moffat, CMO at HSBC UK
“We’re delighted to welcome HSBC UK as the new sponsor of The News Agents and our freshly launched sister title The News Agents: USA. We know that long-term partnerships help build a strong affinity for brands with listeners and Emily, Jon & Lewis have become synonymous with engaging host reads so I’m looking forward to hearing their take on HSBC’s products and services!”
Katie Bowden, Director of Commercial for Audio at Global
HSBC UK will sponsor The News Agents for the next six months and The News Agents: USA throughout July. Omnicom Media Group’s PHD is HSBC UK’s media agency.
Since launching last August, The News Agents has consistently topped the podcast charts and established itself as the UK’s leading daily news podcast. Jon, Emily and Lewis have covered the biggest stories in the UK, broken news and interviewed some of the most high-profile names in news and current affairs including Labour leader Sir Keir Starmer, Chancellor Jeremy Hunt, and former Prime Minister Sir Tony Blair. The podcast has now smashed through the 30 million downloads milestone.
