• Moonpig and Global inspire messages of love with user generated OOH campaign
  • The public encouraged to upload photos and messages to feature on digital screens at London’s Tottenham Court Road Elizabeth line station

Leading online personalised greeting cards and gifts brand, Moonpig, is launching a special, interactive Valentine’s Day campaign in partnership with Global, the Media & Entertainment Group.

Sharing the love in the run up to February 14th, Moonpig and Heart, the UK‘s biggest radio brand, have created a co-branded campaign at Tottenham Court Road station, featuring a takeover of every digital screen on the Elizabeth line platforms.

The creative encourages customers to upload an image and message to wish someone special a Happy Valentine’s Day and spread the message that “Everyone Deserves a Moonpig”.

The campaign forms part of Moonpig’s national marketing campaign with Global, which includes radio and online activity across Heart and social media activity on Moonpig’s Instagram, TikTok and LinkedIn. It’s a unique and really fun opportunity to celebrate your best mate, your pet, or (more traditionally) the love of your life!

Rachael Halliday, Marketing Director at Moonpig, said: “At Moonpig, we’re all about helping people create more personal, meaningful connections – and is there a better time to share the love than Valentine’s Day? This campaign brings real love stories to life in a fun and joyful way, turning everyday commutes into moments that make you smile. Our Tottenham Court Road takeover celebrates all kinds of love with genuine messages from real people, putting heartfelt connections centre stage. We’re thrilled to be working with Global, the perfect partner to bring these moments to life both on air and on screen.”

“This campaign shows what’s possible when a brand is willing to embrace technology in bold, creative and fun ways to get closer to audiences. It’s a powerful demonstration of how outdoor advertising can drive creativity, emotional connection and genuine engagement.

At Global, we’re consistently looking at how we push the boundaries of innovation and creativity, enabling brands to play rather than just say, and to create work that truly moves people.”

Anto chioccarelli, creative director for outdoor, global

Chris Reader, Head of Commercial Media at Transport for London, said: “This novel way of showcasing people’s messages with Londoners travelling on our network helps leave a lasting impression and celebrates the connections between loved ones. Innovative ways of working like this are a great way to use our iconic network in new and exciting ways.”

 

 

Pictures: Global – Stefano Broli / Alex Smith 📸