Insight & Intel
Insight & Intel: June 2026
NI audiences share how outdoor ads win attention
Our latest work.shop.play. audience insight survey explored what makes outdoor advertising resonate most with Northern Ireland consumers. Strong visuals (71%) and short, clear messaging (65%) emerged as the key drivers of attention, while humour and personality also play an important role. Relevance matters too, with 60% saying adverts reflecting Northern Ireland people, routines or moments make brands feel more relevant locally. The survey also highlights the role outdoor advertising plays in brand perception. 43% say brands appearing in public spaces feel bigger and more established, while 33% believe they are easier to remember. Influence is strongest when consumers are already shopping, commuting, or close to where they can buy or use a product or service. For more information, or to receive a full copy of the insights, contact your Global Account Manager.
work.shop.play.
Global sponsors as Belfast Business Awards return for 2026
Global was delighted to support the launch of the 2026 Belfast Chamber Business Awards at Grand Central Station last month, marking the beginning of another year celebrating excellence across the local business community. Now in its 11th year, the awards continue to recognise the innovation, resilience and ambition driving Belfast’s economic success. With 18 categories open and free to enter, the programme shines a spotlight on the organisations and individuals making a positive impact across the city. Global is proud to once again sponsor the Communication Excellence Award, recognising outstanding achievement in brand storytelling and audience engagement. Entries are now open until Friday 28 August 2026.
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Classic FM refreshes weekend and weekday schedule
Classic FM has announced a refreshed presenter line-up, introducing new programming across both weekday and weekend schedules. Broadcaster Aled Jones will move into weekday mid-mornings, while Alexander Armstrong takes over a new Friday night show celebrating classical music favourites and film scores. The update also sees Dawn O’Porter join the station with a new Saturday afternoon programme, alongside schedule changes featuring presenters including Margherita Taylor, Ritula Shah and Dan Walker. The refreshed line-up highlights Classic FM’s continued investment in premium content and audience engagement across the UK’s most popular classical music brand. To advertise on Classic FM in Northern Ireland, contact your Global Account Manager.
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Liverpool FC launches new kit campaign on Pulsehub
Liverpool Football Club’s 2026/27 home shirt launch campaign ran across Global’s Pulsehub D6 digital advertising network in Belfast, with activity focused in close proximity to the club’s official Belfast store. The campaign demonstrated how digital outdoor advertising can deliver flexibility, relevance and impact around key launch moments. Increased share of voice on launch day helped maximise visibility and drive audiences in-store. By combining strong creative with smart location planning, the campaign created standout presence at exactly the right time and place, highlighting how Pulsehub D6 can help brands amplify major moments and deliver impactful campaigns that connect with audiences on the move.
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Fleadh developments continue to build momentum
New details continue to emerge ahead of Fleadh Cheoil na hÉireann 2026, with Belfast set to welcome more than 700,000 visitors for the world’s largest celebration of Irish music and culture. The event is expected to generate an estimated £60m for the NI economy, delivering a significant boost for hospitality, tourism and local business across the city. Among the latest announcements are plans for the Titanic Quarter Night Market and Food Festival, alongside confirmation that Foy Vance will perform during the finale. Global has a range of unique outdoor advertising packages available for brands wanting to connect with audiences at the centre of this landmark cultural event – contact your account manager for more information.
Global maintains huge scale across UK radio
Global delivered a strong set of RAJAR results for Q1 2026, reaching 29 million weekly listeners across the UK, alongside 279 million listening hours and a 27.7% share. LBC recorded its biggest ever audience, attracting a record 3.6 million weekly listeners as demand for trusted news and live conversation continued to grow. Heart remained the UK’s biggest commercial radio brand with 12.5 million listeners, while Capital reached 8.8 million, outperforming Radio 1 by more than 1.4 million listeners each week. Global also retained the UK’s top three commercial radio brands. In Northern Ireland, Classic FM saw reach grow +17% from last quarter. Reach out to your Global Account Manager to advertise on Global’s audio portfolio.
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