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Join us for our very first event dedicated to Outdoor and the role it plays in the broader media mix. With industry experts, brand marketers & media partners we’ll delve into some of the topics affecting the Outdoor industry right now. With a series of bitesize panel sessions, and Need to Know sessions around products, we’ll unveil our newest solutions and answer your questions.

Then…we’ll be asking you a few, with a Quiz hosted by Radio X’s Toby Tarrant.

A packed agenda to educate and inspire on all things Outdoor.

Take a look at the online schedule for the week below and then register your interest in attending the sessions.

Tuesday 24th November

Headline Session
10am – 20 minutes

Seeing the Bigger Picture: The benefits of big for brands

Global CMO Adam Johnson chats with industry experts about why large format billboards remain an essential choice for ambitious brands

Featuring:
Adam Johnson: Chief Marketing Officer – Global, Camilla Harrisson: CEO & Partner – Anomaly, Dan Dawson: Co-Host of Behind the Billboard podcast & Chief Creative Officer – Grand Visual, Jon Gledstone: Executive Creative Director & Partner – Mr President

Need to Know Session
2pm – 30 minutes

Think Bigger V2.0

The next step in the Think Bigger series, with an evolution of networks and ways to buy Large Format Digital to ensure brands have significant opportunities to utilise the benefits of big

Presenter:
James Power: Outdoor Strategist – Global

Wednesday 25th November

Headline Session
10am – 20 minutes

Close to Home: How the UK reconnected with community

Our lives are now lived closer to home, will this continue and how do brands need to adapt? Tim John; Head of Global Newsroom moderates a session on the importance of the community and how it has grown.

Featuring:
Tim John: Head of Global Newsroom, Gill Huber: Chief Client Officer – Posterscope, Mel Matson: Director of Customer Proposition & Communications – Co-op, Kate Rutter: Head of Commercial Insight – Global

Need to Know Session
2pm – 30 minutes

Myth–bus–ting

No matter what happens in the world, buses go on. They connect communities, allow friends and family to see other and help people on their commute. Find out how the humble bus can now reach more people in the UK each week than watch Live TV

Presenter:
Bob Strawbridge: Outdoor Strategist – Global

Headline Session
10am – 20 minutes

The Inside Track: Keeping London moving

Find out how the London Underground kept the city safe in the midst of a pandemic. Now we look to the future and how we can get London back on track

Featuring:
Shelagh Fogarty: Presenter LBC – Global, Ted Young: Editor – Metro, Brian Woodhead: Customer Service Director – TFL, Ollie Deane: Director of Commercial Outdoor & DAX – Global

Need to Know Session
2pm – 30 minutes

London Underground: Audience Guaranteed

Global’s partnership with TfL puts us in a unique position to provide accurate and assured audience delivery. Audience Guaranteed is precise and accountable, tracked by our Data teams and confirmed in a bespoke post-campaign report.

Presenter:
Cedric Rouse: Head of Product, Outdoor – Global

Quiz on all things Outdoor
4pm

Radio X’s Toby Tarrant will be hosting a very special quiz

WIN a Razor E90 electric scooter so you can get outdoors!

Do you know your TCPs from your LEPs?

Please click here if you require any additional information on Outdoor Week

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