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National distribution of digital screens across the UK, offering advertising solutions for brands and free communication utilities for consumers.

Street Hub is a fully national advertising offering of screens across UK cities provided by Global in partnership with BT. Choosing from 25,000 existing BT phone box locations, Street Hub has combined various other data sources to position each unit to provide the best advertising solutions and audiences.

Street Hub stands head and shoulders above the clutter of the UK streets and is unmissable.

smarter advertising

1k

screens

23

UK cities

3m

tall

locations

The hand-picked locations has meant that Street Hubs are located in the heart of each city, in close proximity to retail, entertainment, and leisure outlets. This central location also means that huge numbers of consumers can take advantage of the free utilities that each Street Hub provides:

  • Free phone calls to any UK mobile or landline
  • Fast device charging via two built-in USB ports
  • Touch screen tablet for access to city services, maps, and directions

1Gb

of free, ultra fast wi-fi

advertising packs

For brands, this is an opportunity to get even closer to consumers (for whom this isn’t just an advertising screen).

There are various advertising packs available, which target location and audiences, and brands can use Street Hub as a platform to integrate a digital poster campaign with download messaging based around apps, entertainment, and video content.

dynamic

With 1Gb of broadband being fed into each unit, dynamic advertising campaigns can make the most of the best in the market offering, meaning display can be changed in real-time based on data triggers such as weather, travel updates, sporting events and scores, time of day, day of week and location.

demographics

59% of all adults seeing advertising last week on Street Hub are male

64% of all adults seeing advertising last week on Street Hub are employed

46% of all adults seeing advertising last week on Street Hub are age 15-34

the benefits

to advertisers

  • Two sleek 55″ HD digital display screens
  • Handpicked, city-centre locations amongst retail, leisure and entertainment destinations
  • National scale
  • A multitude of advertising opportunities alongside the digital display screens
  • The ability to sponsor the non-ad content delivered across the network of screens
  • The ability to book campaigns by impacts on a cost per thousand basis
  • Flexibility to buy any day, hour parts or location they wish
  • The use dynamic creative
  • The prospect of using third party data to custom target audiences
  • A positive brand connection by supporting exciting free services to consumers

to cities

  • Reduced clutter and a tidier city landscape with Street Hub’s sleek, resilient design
  • Real-time communication between cities, councils and consumers in the physical space
  • Way-finding capabilities to improve street navigation for all
  • In-built environmental sensors with the ability to provide data on a whole range of city issues including traffic flow and air pollution
  • An enhanced tourist experience

to consumers

  • A connection to 1GB of free, ultrafast Wi-Fi using your personal device
  • Access maps, directions, and local services from an easy-to-use touchscreen tablet
  • Stay in touch with free phone calls from BT to any mobile or landline number in the UK
  • Press the dedicated red 999 button in the event of an emergency
  • Safely charge your device using one of two USB ports
  • Public service announcements and useful content through the two 55″ HD displays
proof that it works
toyota hilux

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santander

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supermarket brand

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Increasing consideration and creating desire with cross media formats.

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production specs

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production specs

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