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For some objectives, all sites are not created equal. To convey premium values and cut through in London – the busiest media market in the UK – there’s only one list of sites to consider: the A-list
What does the A-List achieve for a brand? Crucially, these aren’t selected purely on the basis of mass reach, but in the knowledge that environment and audience matters – that a brand is as good as the company it keeps.
Of all adults seeing the A-list billboards in the last week, 64% are employed
Of all adults seeing the A-list format billboards in the past week, 60% are ABC1
23% seeing the A-list format billboards in the past week, are age 25-34