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roadsideBillboard advertisingThe Definitive Billboard Advertising Guidebillboard advertising costs Global is one of the UK’s leading outdoor companies, with an extensive portfolio combining airports, roadside posters, premium digital screens and more.
With over 253,000 outdoor sites across the UK and Europe, Global’s outdoor division is the true mass-market advertising medium. Combined with Global’s radio brands and DAX, the multiplier effect of our portfolio is unmatched.
Global’s vast road, rail and retail estate also stretches into the hearts of local communities and high streets across the UK, reaching local audiences as they move around.
what affects the price?
- The format of billboards – digital or traditional
- Billboard placement location: We have billboard advertising sites all around London and the rest of the UK covering residential areas, shopping locations, roadsides, busy streets including landmarks and much more.
- The audience and demographic you want to target. For example, do you want your billboard to reach commuters or an ABC1 audience?
- Billboard space/size
- Length of the campaign and how long you want your billboards to display your adverts
billboard size
Let’s start with the size of your billboard, which could impact the cost.
There are multiple sizes and formats available. For example, 48 Sheets are a flexible format, or you could go smaller with the super convenient 6 Sheets. These smaller formats are often placed outside and around retail areas and supermarkets, sites that often see high footfall. They are incredibly effective at creating brand noise and catching attention as they are at eye level.
96 Sheet billboards are larger and therefore could cost more money. However, they are great for shouting out your message and catching the eyes and attention of passersby.
booking periods
For traditional billboard advertising, most campaigns are booked for a two week period; however, many advertisers opt for more extended campaign periods such as 12 weeks (seasonal campaign) and 52 weeks (long-term holding). As a result, our minimum cycle on all classic poster sites (across road, rail and retail) is 14 days.
We can help your business find the right service that will also be beneficial for your business. Our past work has seen us accommodate large and small companies regardless of their budget. See some of our case studies here.
At Global, we truly want to support you in creating the best outcome for your advertising campaign. Contact Global to chat with us about your buyer persona, and we will be able to advise you on the best steps moving forward.
delivery deadlines
• Concept approval is required 10 working days before the campaign live date.
• Final files are required at least 5 working days before the campaign is due to go live.
• We cannot guarantee the live date of a campaign if the delivery deadlines are not met.
file delivery and scheduling
As part of the media booking, each advertiser can deliver up to five files every two weeks without incurring additional charges.
If any additional scheduling is required once the campaign has gone live, this will incur an extra charge.
Off-peak (evening and weekend) scheduling and costs are also available on request.
compliance
All creative work is subject to approval by London Underground. The full guidelines can be accessed online and we strongly recommend that you review these fully before commencing production.
It is compulsory that all motion video files are tested for luminance and flickering; this is not compulsory for static files.
general limitations
• Creative must not resemble any traffic sign/signal
• Video content is not permitted
• Screens do not emit sound
• Adverts must conform to the Advertising Standards Authority Code
• All content must comply with our Terms and Conditions
get in touch
Looking to discuss outdoor advertising in your local area or need some advice?
Reach us via the chat icon or submit an enquiry form.