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outdoordown arrowroadsidedown arrowBillboard advertisingdown arrowThe Definitive Billboard Advertising Guidedown arrowChoosing the ideal billboard location

Reaching over 95% of the UK population: Global targets millions of consumers across London and the rest of the UK for our clients.

One of the most important factors to consider is the location and placement of your billboard advertising. Essentially, the right location has the power to impact your impressions, conversions, footfall and return on investment.

footfall

High footfall describes the number of individuals who pass by the site of your billboard and impressions define the number of times that these individuals are likely to notice and act on your advert.

An example of a location with high footfall is Piccadilly Circus in London. It has an estimated footfall traffic of 2 million people per week.

Wondering how billboard advertising could help reach your target audience? More.

all about location

Cricklewood Lane, notoriously known for being one of the slowest moving roads in the UK – the speed of traffic allows people to take in their surroundings and could be a really effective place to advertise to achieve higher engagement.

Locations like this in big cities such as London and Manchester provide huge advantages as they allow you to target specific demographics and consumers effectively.

demographic targetting

It’s not just the location you need to determine but the audience type and demographics you wish to target and identify.

Our outdoor inventory reaches 95% of the UK population alone with our extensive portfolio of sites.

Global is the market leader in advertising on public transport networks in all towns and city centres throughout the UK.

knowing your audience

Choosing the correct placement for your advert doesn’t rely solely on the location. For example, an area may have high footfall leading to high impressions, but if those impressions aren’t coming from your target audience, they may not benefit your campaign.

Therefore, the physical billboard location should be taken into account, but so should the demographic of that location.

get in touch

Looking to discuss outdoor advertising in your local area or need some advice?

Reach us via the chat icon, submit an enquiry form or call 0333 200 6000

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