Through an extensive upgrade of HD full-motion D6 screens across our Rail estate, we dramatically transformed the London Underground environment, one of Digital Outdoor’s most sought after networks.
full-motion
Our entire D6 network is full-motion, proven to be four times more engaging than static, and can effectively reach audiences at scale across our Rail environments.
We have D6s across both our TfL and National Rail estates and have recently introduced networks to improve advertisers’ ability to reach a wider, more attractive audience.
In addition we have created 3x Fixed Packs which optimise the audience delivery, giving advertisers a minimum audience delivery across a defined set of screens.
D6s can therefore now be bought in three ways;
Selectively
General Distribution (by Channel or Network)
Fixed Packs
our formats
d12
d12
Bringing 4KHD to the rail environment, with units positioned to maximise engagement.