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Get the LBC media pack

It’s the speech radio brand that’s as energising as music radio. As engaging as a podcast. And a home run for advertisers like you.

Discover LBC, the broadcast industry’s best-kept secret. It’s where 3.3 million listeners hold power to account. If you’re looking for an audience that’s ready to join the conversation, start here.

Media plans work better with LBC.

Access the LBC media pack and find out how LBC can help your brand.

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Left, right, and in-between

LBC is where freedom of speech meets accountability.

It runs across the political spectrum, challenging perspectives across all current affairs. It demands and retains audience attention, giving people access to stories that matter most in real time.

Discussion is balanced and moderated expertly by our talented presenters, making sure everyone’s better-informed than they were when they started listening.

LBC connects the nation

LBC is home to the curious and open-minded. With balanced and relatable content, your brand is safely cushioned by great conversation, expertly moderated.

It’s why LBC earns more minutes per person than any British newspaper, catch-up TV service, commercial TV station or livestreaming platform in the UK.*

LBC’s cross-platform experience – on-air, online, and outdoor – engages audiences from all different backgrounds and communities.

*Source: IPA Touchpoints 2022

Proper journalism. As it should be.

LBC offers a platform where the country’s brightest and most-determined broadcast journalists can dig into a story, without the fear of a strong editorial hand on their shoulder.

When you advertise with LBC, you’re in the safe hands of the biggest journalists on their A-game. The team features some of the UK’s most respected journalists as permanent residents. We have the pedigree to hold power to account, with the empathy that makes listening so compelling.

Get to know our presenters:

meet lbc's hosts

Meet the audience

Meet the audience

With under-40s as the fastest-growing LBC audience, advertisers can access more young listeners than any other commercial speech radio brand. It means advertisers like you can speak to a range of listeners throughout the day.

meet LBC the audience

More of your questions answered

More of your questions answered

As an advertiser, you’re bound to have questions about LBC.
And we’ll be happy to answer them.
Here are your top questions answered.

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Audience at a glance

35%

Percentage of listeners under 45

43%

Percentage of LBC listeners identify as ‘centrist' in their political views

£38k

mean household income of LBC listeners (vs. £32k UK average, source: ONS)

LBC leads fearlessly: trusted voices and loyal audiences

7/10 listeners agree that LBC has earned the nation’s trust. LBC’s fearless heart gives audiences and hosts the chance to listen to one-another. It’s home to moderated and fair discussion, where people aren’t afraid to change their minds.

LBC hosts the most diverse presenter team in commercial talk radio. With unrivalled access to Britain’s current affairs and guests that speak honestly, we explore facts and cross-examine with integrity.

Together, across the day and its hosts, we pull apart stories to understand the nation’s point of view.

Your potential audience is engaged across the UK right now – so let’s help you get to know them.

get the media pack

Why advertisers choose LBC:

As engaging as music radio

We’ve completed the neuroscience research: LBC is an engaging listen. Audience attention studies show it’s just as energising as music radio and as immersive as podcasts.

11 hours of listening per person, per week

LBC outperforms every newspaper, commercial TV station, VOD or livestreaming platform in the UK for minutes spent per-person.

Brand safe

With expert journalists and broadcasters at the helm, LBC is a brand-safe environment for advertisers.

Reaching real people

Advertisers have access to an engaged cross-section of the UK who are in the mood to listen to what you’ve got to say.

The antidote to fake news

We favour fair discussion, bringing together experts and everyday people for real, balanced conversation.

Multiplatform media reach

LBC makes use of a full Out-Of-Home media estate, an editorial gladiator of a website, plus an engaged social media following. It’s more than what comes out the speakers.

case studies

Very

Very

Very partnered with Global and ran a series of ads across several radio brands and DAX to increase brand awareness and perception amongst their target audience.

download study

Save the Children

Save the Children

Save the Children ran radio and outdoor advertising across Global to drive perceptions and consideration of their Christmas Jumper Day.

download study

FCA ScamSmart

FCA ScamSmart

FCA partnered with LBC, creating a branded campaign to raise awareness and consideration of their website, ScamSmart, aimed at preventing pension scams.

download study

How LBC grows your brand:

Airtime

On-air advertising across three ad breaks an hour. The right frequency to stick in your audiences’ minds.

Partnerships

Branded interviews and shows, interweaving your brand with conversation that keeps the UK talking.

Outdoor

Billboards, digital screens and BT Street Hubs breaking news across the country as it happens, with your brand right there with us.

Social

Carry on the conversation on LBC’s viral social media platforms.

Digital editorial

A high-performing website built on quality journalism and radiating trust. A dependable source for thousands of visitors every week.

DAX

A digital advertising network across radio and podcasts, tightening your bond with LBC audiences in intimate listening moments. Be it on-air or in the presenters’ own podcasts, you’re there too.

Get the media pack

Your LBC advertising journey starts here.

Download the media pack with the audience insight you need to get the ball rolling.

What’s included:

  • LBC audience demographics
  • Exclusive advertiser statistics and success stories
  • Inspiration for effective campaigns on LBC

Fill in the form for the inside scoop.

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