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Meet the LBC audience

LBC’s audience is impossible to ignore.

3.4 million weekly listeners, spanning all walks of life, from all backgrounds. LBC brings people together to understand the world around them, to be challenged, and engage day-in, day-out.

LBC’s growing. It’s doubled its audience since 2014. It’s an attention magnet. It’s an advertiser’s dream.

Get to know LBC’s audience – and your future customers.

Get the media pack

About the audience

47%

More likely to have a degree than the national average

93%

Discuss the topics they’ve heard on LBC with family and friends

24%

More likely to pay extra for environmentally friendly products

Why I listen to LBC

LBC’s audience loves the brand for its accessibility. There’s always an easy way to get your teeth into a story, no matter how clued-up you are, no matter your background. And on LBC, your opinion matters.

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Meet Eva

Meet Eva

Aged 23, from Manchester

"What I find so appealing about LBC is the fact that it is accessible for all. It doesn't matter how old you are, there is always something that makes you feel like you can have a part in the conversation."

Meet Steve

Meet Steve

Aged 45, from Birmingham

"What I love about LBC is the fact that it's current affairs but done in a real, raw way, as opposed to the old staid radio shows that talk down to you. I think you're hearing a real opinion. A real debate."

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LBC offers diverse opinions

LBC’s skilled broadcasters keep moderated discussion flowing from call to call. Their ability to manoeuvre across the political spectrum draws out debate in audiences. The audiences trust the process, comfortable to challenge and be challenged live on-air.

Trusted voices

7/10 listeners agree that LBC has earned the nation’s trust. It's the national broadcaster that gives audiences and hosts across the UK the chance to listen to one-another.

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Why LBC appeals to younger audiences

It’s the safety of moderated and fair debate that brings younger audiences to LBC. They’re empowered to feel part of the narrative, holding power to account and being heard while they do it.

Meet Monique

Meet Monique

Aged 27, from Birmingham

"LBC gives me different insight into another way of looking at this conversation – or a topic I probably wouldn't have been exposed to."

Meet Juhee

Meet Juhee

Aged 29, from London

"I think LBC appeals to younger audiences because it is a platform where different people from different backgrounds can call in, express their opinions, and have a healthy discussion with the presenter."

Get the LBC media pack

Your LBC advertising journey starts here.

Download the media pack with the audience insight you need to get the ball rolling.

What’s included:

  • LBC audience demographics
  • Exclusive advertiser statistics and success stories
  • Inspiration for effective campaigns on LBC

Fill in the form for the inside scoop.

More from LBC

Get to know our presenters

Get to know our presenters

When you advertise with LBC, you’re in the safe hands of the biggest journalists on their A-game.

meet the presenters

More of your questions answered

More of your questions answered

As an advertiser, you’re bound to have questions about LBC.
And we’ll be happy to answer them.
Here are your top questions answered.

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