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When deciding where to allocate your radio advertising budget, you should consider what type of advertising will help your company achieve your goals most effectively and efficiently.
Here at Global, as one of the leaders in the advertising industry, we know from previous successes how powerful radio broadcasting can be. Global’s radio stations are great for generating high coverage and frequency.
benefits of radio advertising
Grow your business with radio advertising
build brand credibility
Radio advertising can provide fast results, whether your goal is to raise awareness, share a message, or increase footfall into a particular store or location. More.
impactful and effective
Radio advertising is one of the most impactful and effective ways to elicit interest and improve the success of your brand, company, service or product.
Due to the medium’s size, position and public perception, radio ads have repeatedly proven to be one of the most powerful forms of advertising.
ability to tell stories
Global Radio listeners often seek humorous, fun and well-told stories as a source of distraction from their day. Create a good story away from the traditional promotion-driven advertising, and you can reap the benefits of higher listener take-up.
As radio is auditory, listeners are forced to engage their imagination to fill in the missing images. This can further cement messages.
works across multiple sectors
Radio ads are effective across many industries; whether you operate in retail, finance, health and leisure, or the charity sector, the format provides an appeal so impressive and powerful that consumers can’t help but engage with your message.
targetable and localised
As Global is one of the largest broadcasters, we offer national coverage.
Want to engage in local advertising? We can get your ads on suitable radio stations, to reach the correct audience within a transmission area.
With radio ads, one advantage is that people often hear the same message every day on their commute to work, in the office and at home. This increased and uninterrupted frequency of exposure is more likely to lead to eventual consumer action.
create the right listening environment
Global Radio Stations can create the right listening environment.
Radio offers programmes geared at generating an emotional connection. For example, everyone has listened to a breakfast show with fast news and short humour designed to help sleepy commuters prepare for their day. Think Capital Breakfast with Roman Kemp.
Another of our stations, Classic FM, provides a safe, calm space for listeners to unwind and relax at the end of their day. An emotional connection means a feel-good factor, perfect for introducing or cementing your advertising message.
why global?
As one of the biggest broadcasters in Europe, our diverse portfolio of outdoor advertising solutions reaches millions of individuals weekly.
To contact our Commercial Sales Team, please reach us via the chat icon or submit an enquiry form.
(Source: Digital radio and audio review, gov.uk)