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As Europe’s largest radio company, Global is home to the UK’s biggest and best-loved radio stations.

Do you want to understand better how radio can help boost and grow your business? Below, we explain just how effective radio advertising can be. We have radio ad packages to suit all SME budgets and campaign requirements. Read more about radio advertising with Global’s Guide.

To contact our Commercial Sales Team, please reach us via the chat icon, submit an enquiry form.

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measurable

Radio Provides Measurable Results.

As radio adverts are often time-limited, using the following standard metrics like cost per lead (call/click) or cost/revenue per order can give a simple return on media investment during the campaign period. 

What results could SMEs expect?

An increase in online responses – often results can be immediate, with more than half of responses often generated within the first 24 hours of hearing the ad. 

  • Relevance and trust-building – radio ads are effective for brand recognition, awareness, and listeners. 

See the benefits of radio advertising.

effective

Measure the effectiveness of radio

To evaluate the success of a radio campaign based on specific outcomes like footfall traffic increases, website visits, and more conversions/responses, it’s essential to monitor your business activity in the weeks leading up to your broadcast.

By doing things this way, you’ll be able to draw a more accurate comparison point for how responses have changed during and post advertising.

On our side of things, we’ll be able to draw up a report detailing how many times your advert played, the impacts and how many listened during this time.

does it work?

Does radio advertising still work?

We keep millions of people entertained each week. Everyone is a potential customer.

Radio adverts provide a bespoke approach to advertising; radio advertising means you can target specific audiences at relevant times. Local radio advertising means that you can also reach these audiences in your local area.

Relevant places

Radio ads, for example, will give your brand repeated access to those who drive daily. When driving, as there are often fewer distractions from other people, drivers will likely engage more with your radio ad than a digital one.

As well as reaching people in their cars, radio advertising will also reach people in their home and in the workplace meaning that you can reach potential customers in relevant places to ensure your advertising cuts through.

set your brand apart from the competition

Test it yourself – how many radio adverts, songs, and jingles do you remember? For example, most of the UK know infamous jingles like “Go Compare, Go Compare” and “Did Somebody Say Just Eat”.

When listening to the radio, you can’t scroll past the ad, and you can’t block it out. That’s why it can be so successful, because it’s there, over and over again. Where people are able to skip other forms of advertising, radio advertising is unskippable – you can’t turn off your ears!

how many ads?

Well, that all depends. Are you looking to drive a quick response, or do you want to build a brand?

The most important thing to remember will be consistency and reach.

If your goal is to build brand awareness and relevance, we could recommend that you focus on long-term consistency and campaigns that have the biggest reach of your target audience.

Radio advertising has helped thousands of local businesses and brands to become famous. Watch these videos where three of Global’s advertisers share some of the results that they have got from their radio advertising campaigns.

For businesses looking to drive traffic, or conversions, you may opt for a results-driven campaign, which typically launches 45-55 ads per week, Monday through Sunday.

The goal here will be repetitiveness; you’ll want your broadcasting message repeatedly heard, and radio is a cost-effective way of achieving this.

“It’s an enormous privilege to have millions of people tuning in to our brands every day in increasing numbers”, Ashley Tabor-King OBE, Founder & Executive President of Global.

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