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select a midlands area:

We have an extensive portfolio of over 17,000 sites across the Midlands, combining airports, roadside posters, premium digital screens, buses and more.

Our outdoor inventory reaches 5.6m of the region’s population.

roadside

In a variety of shapes and sizes, we all see billboard advertising. Everyone who steps outside to make a journey to work or school, to visit friends or to go to the shops is exposed to them.

There is no greater way of delivering more brand relevance, awareness or fame than with a high presence along the main routes leading in and out of the cities or on the high streets of the Midlands with roadside outdoor.

Choose from…

  • Billboard advertising on large or premium sites across the Midlands offers creative flexibility for making an attention-grabbing brand message
  • Kiosks and Street Hub on the high street – a joint venture between Global and BT
  • 6 sheets directly outside Convenience stores offer the opportunity to influence shoppers about to enter the store as well as influence people passing these outlets on a daily basis

6.4k

sites

get in touch

reach of roadside

3.6m

adults

2.1m

ABC1 adults

2.3m

homeowners

12.1k

advertising sites

transport

Buses go where people go and are a big part of the community. Global is the main provider of bus advertising Birmingham.

The Midland Metro runs from Wolverhampton, through the heart of Sandwell, to Birmingham City Centre.

  • Bus advertising on a range of formats across all the major bus fleets including Arriva, First, Stagecoach, Travel West Midlands, M De Courcey and Diamond Bus Midlands
  • The Midland Metro carries 8.3m passengers every year. The average passenger spends 7 minutes waiting for a tram and with an average journey of 35 minutes, there is time to look at advertising and absorb the message

reach of transport

3.9m

adults

2.1m

abc1 adults

2.2m

homeowners

airport

Global is the largest airport media owner in the UK, and we’re making it easier than ever to buy airports either as standalone or alongside roadside and transport campaigns.

We create exciting media solutions that reach domestic and international audiences at Birmingham and East Midlands Airport.

Our airport audiences are affluent and ready to spend.

100

advertising sites

reach of airport

2.5m

adults

1.5m

ABC1 adults

1.7m

homeowners

(Sources: Target Group Index March 2024, Department for Transport. TGI GB June 2022)

where next?

radio & entertainment

radio & entertainment

Connect with audiences across the Midlands, unlocking the full commercial power of radio and entertainment.

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midlands

midlands

Global is committed to providing your business with exciting and powerful advertising opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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regions

regions

Looking to target a different region? We entertain and reach millions of individuals across the UK every week.

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