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select a midlands area:

radio in the midlands

Whether they turn up the feel good with Heart, connect with Capital, the No.1 hit music station, choose to get into the music with Smooth or choose Classic FM the home of classical music in the UK, many people listen to our stations in the Midlands. Read more.

48%

tune into one of our stations each week

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DAX

DAX puts your ads into the best audio content via connected radio, music streaming and podcasts, allowing you to deliver personalised and relevant ads to the audiences in the Midlands who are most likely to engage with your brand.

who our brands reach

heart west midlands

heart west midlands

645,000 listeners | 60% female | 50% ABC1 adults | 42% age 25-44

capital birmingham

capital birmingham

360,000 listeners | 60% female | 49% ABC1 adults | 48% age 25-44

capital east midlands

capital east midlands

453,000 listeners | 56% female | 54% ABC1 adults | 43% age 25-44

smooth radio west midlands

smooth radio west midlands

592,000 listeners | 55% female | 49% ABC1 adults | 52% are under 55

gold east midlands

gold east midlands

115,000 listeners | 52% female | 50% ABC1 adults | 55% are 55+

classic fm midlands

classic fm midlands

997k listeners | 52% male | 66% ABC1 adults | 41% are under 55

where next?

outdoor

outdoor

We have an extensive portfolio of over 21,000 sites in the Midlands, combining airports, roadside posters, premium digital screens, buses and more.

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midlands

midlands

Global is committed to providing your business with exciting and powerful advertising opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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(Sources: RAJAR Q3 2024 (6 months)/Total Global (UK) reach in Capital Birmingham, Heart West Midlands, Smooth Radio West Midlands, Capital East Midlands, Gold East Midlands & Capital Mid Counties combined TSA. RAJAR Q3 24 Results in station’s own TSA. Weekly reach 15+.)

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