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select a midlands area:

radio in the midlands

Whether they turn up the feel good with Heart, connect with Capital, the UK’s No.1 hit music station, enjoy always the best music on Smooth or choose Classic FM the home of classical music in the UK, many people listen to our stations in the Midlands. Read more.

49%

tune into one of our stations each week

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DAX

DAX puts your ads into the best audio content via connected radio, music streaming and podcasts, allowing you to deliver personalised and relevant ads to the audiences across the Midlands who are most likely to engage with your brand.

who our brands reach

heart across the west midlands

heart across the west midlands

740,000 listeners | 60% female | 50% ABC1 adults | 37% age 25-44

capital in birmingham

capital in birmingham

385,000 listeners | 51% male | 46% ABC1 adults | 47% age 25-44

capital across the east midlands

capital across the east midlands

418,000 listeners | 59% female | 56% ABC1 adults | 44% age 25-44

smooth radio across the west midlands

smooth radio across the west midlands

546,000 listeners | 60% female | 48% ABC1 adults | 58% are under 55

gold radio across the east midlands

gold radio across the east midlands

109,000 listeners | 56% female | 42% ABC1 adults | 61% are 55+

classic fm across the midlands

classic fm across the midlands

992k listeners | 53% female | 63% ABC1 adults | 39% are under 55

where next?

outdoor

outdoor

We have an extensive portfolio of over 21,000 sites in the Midlands, combining airports, roadside posters, premium digital screens, buses and more.

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midlands

midlands

Global is committed to providing your business with exciting and powerful advertising opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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(Sources: RAJAR Q1 2025 (6 months)/Total Global (UK) reach in Capital Birmingham, Heart West Midlands, Smooth Radio West Midlands, Capital East Midlands, Gold East Midlands & Capital Mid Counties combined TSA. RAJAR Q1 25 Results in station’s own TSA. Weekly reach 15+.

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