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Global is the largest provider of bus advertising in the Midlands. Designed to reach local communities, they engage audiences on the move throughout Stoke-on-Trent.

Reaching deep into the hearts of our communities, bus advertising drives unmissable impact and coverage across our roads every day.

Buses can raise your brand above the clutter. Their proximity to community hotspots, such as offices and shops, allows them to help drive awareness, brand consideration, and increased footfall.

Don’t just take our word for it, request a callback from our Commercial Sales Team to find out more!

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passengers

Stoke bus passengers are often a young, social audience who are always on the go.

Whether Metropolitan or Micropolitan, buses are the ideal solution for your brand.

4m

annual bus journeys

Global manages all First Bus’s advertising, both inside and outside their buses.

Operating around 4,500 around the UK, 1 in 5 of all buses is a First Bus.

Global manages the advertising space inside and outside all Arriva buses.

From Merseyside to Manchester, Arriva has a fleet of nearly 5,000 buses running across the UK.

demographics

Of all adults seeing bus adverts every week, 45% are ABC1.

Of all adults seeing bus ads every week, 57.2k are daily radio listeners.

36% of adults aged 25-44 see bus advertising every week.

reach

Bus advertising reaches over 172k over a typical two-week period, transporting your message into the hearts of major high streets and local communities across Stoke, West Midlands.

Buses are particularly effective for targeting consumer and commuter audiences, as they allow marketers to engage with audiences on the move.

Source: Route

172k

reached by bus advertising

proof it works

Why advertise if you can’t measure success?

We understand the value of precision targeting audiences. Our selection of brilliant research tools gives us insights into your target audience. This allows our account managers to work with our planning teams to recommend the best outdoor media plan for your campaign.

During your campaign, we can offer you proof of posting for your ads and a detailed post-campaign analysis to ensure that we have delivered on all of your objectives.

Our account managers can then make recommendations for your next campaign based on the analysis.

why Global?


We provide the largest coverage of bus advertising nationwide, you simply cannot miss us!


Our buses are everywhere, delivering advertising in proximity of community spaces like parks, schools and shops.


Buses are found on every high street across the UK. In Stoke-on-Trent, they reach over 172k adults biweekly.

bus advertising formats

Browse the list below to view the wide range of available bus formats and quick links to the production specs.

mega rear

bus rear advertising

Manchester Mega Rear Total Jobs

 

Advertising on the entire back of either a double or single-decker bus is the perfect large-format solution when targeting in-car audiences. The format has a great presence in cities and town centres and is known to be highly memorable.

mega t-side

Mega T-Side Advertising

Mega T-Side London Bus Loaf campaign – global

 

These provide a much larger creative canvas than the standard T-side, especially in landscape.

rear

Bus Rear Advertising

Bus Rear NHS Oxford Thames Valley

 

Bus rears offer advertisers coverage with low CPT levels at scale. With a local presence on a national level, this format delivers messaging to areas where no other outdoor formats often exist.

superside

Bus Superside Advertising

Bus Superside Topman Bristol

 

This format is pavement-facing and is positioned high up on the bus for optimum visibility. Supersides provide competitive levels of rare broadcast coverage and are ideal for retail environments. Making 95% pedestrian impacts on high streets across the UK, superside ads deliver prompts to purchase in the right place and at the right time.

t-side

Bus T side Advertising

Bus T side Kirstall Bridge Leeds

 

T-Sides are commanding and give brands optimum visibility – always seen above environmental clutter. They offer very high levels of broadcast cover, with a balanced audience split of 45% vehicular VS 55% pedestrian delivery.

wrapped bus

Wrapped Bus Advertising

Wrapped Bus Homesense Cardiff

 

Wrapping buses is an unmissable format for both brand and product launches. Ideal for standing out from the crowd, whether driving colour signature, brand fame and encouraging social engagement. From London to Liverpool, this arresting format is available to advertisers.

Looking to advertise nationwide?

Read more about about our national bus advertising offering. We have built up a connected network of outdoor opportunities, formed from thousands of individual town and citywide partnerships across the UK.

production specs

Click below to view the full library of bus artwork requirements.

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