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Global is the largest provider of bus advertising nationwide. It provides the ability to engage with audiences on the move across the whole of the UK.
It drives dynamic cover irrespective of TV area, city or town, but it does so at scale helping to drive awareness and increase store footfall and brand consideration.
Buses can help rise your brand above the clutter and reach audiences at a local or national level.
demographics
Of all adults seeing Bus advertising every week, 55% are ABC1
Of all adults seeing Bus advertising every week, 62% are daily TV viewers.
54% of adults age 15-34 see Bus advertising every week
the audience
48m
people reached over a two-week period
16m
more people than Facebook has users
16%
higher than national average for reaching light TV viewers (aged 15-34)
where there's people, there's buses
85%
of Londoners prefer buses with ads
75%
visit the high street every week
4 in 5
Londoner's recall seeing a Wrapped Bus
local advertising
Looking to reach a local audience?
We can tailor a campaign that reaches your local audience at a national, regional or city level.
Simply select one of the links below to read more about what we can offer in that location.
South East – Brighton, Ipswich, Norwich, Portsmouth, Reading
South West – Bournemouth, Bristol, Southampton
Midlands – Birmingham, Coventry, Leicester, Stoke-on-Trent
Yorkshire – Hull, Leeds, Sheffield, Bradford, York
North East - Durham, Newcastle
North West – Liverpool, Manchester
Scotland – Aberdeen, Dundee, Edinburgh, Glasgow, Inverness, Stirling
formats
Browse the list below to view the wide range of bus advertising formats we have available, as well as quick links to the production specs.
mega rear
Advertising on the entire back of either a double or single-decker bus is the perfect large format solution when targeting in-car audiences. The double-decker canvas is more than 6x the size of a Roadside 6 sheet, meaning it can always be seen. The format has a great presence in cities and town centres, and is known to be highly memorable.
mega t-side
These provide a much larger creative canvas than the standard T-side, especially in landscape. The format is available at 11 key city centre dominations, offering single advertiser ownership with 100% share of voice.
rear
Bus rears offer advertisers coverage with low CPT levels at scale. With a local presence on a national level, this format delivers messaging to areas where no other outdoor formats often exist.
routemaster
Iconic Routemaster buses spend 70% of their time in Central London, ensuring high levels of coverage for your campaign.
Routemasters are a blank canvas for brands, and can be wrapped and enhanced with special paint finishes, lenticulars or LED lights – going the extra mile to deliver a standout campaign to a concentrated Central London audience.
streetliner
Streetliners are only available on single-decker buses and typically operate in the peripheries of London. They can deliver local messaging on high frequency regional routes with low CPT entry levels, making Streeliners an ideal format for balanced national coverage, especially where an urban & suburban combination is required.
superside
This format is pavement-facing and is positioned high up on the bus for optimum visibility. Supersides provide competitive levels of rare broadcast coverage and are ideal for retail environments. Making 95% pedestrian impacts on high streets across the UK, superside ads deliver prompts to purchase in the right place, and the right time.
t-side
T-Sides are commanding and give brands optimum visibility – always seen above environmental clutter. They offer very high levels of broadcast cover, with a balanced audience split of 45% vehicular VS 55% pedestrian delivery.
wrapped bus
Wrapping buses is an unmissable format for both brand and product launches. Ideal for standing out from the crowd, whether driving colour signature, brand fame and encouraging social engagement.
From London to local towns, this arresting format is available to advertisers. In the capital, these iconic canvases spend over 70% of their time driving around iconic central locations. We also have a number of buses available with a partial sequential message animation on pavement side. Advertisers can tailor their audience targeting on the move with content that’s displayed at specific times, or with GEO fencing.