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A full bus wrap turns an entire bus into your billboard across Liverpool. It is one of the most noticeable ways to advertise on the road, giving your brand strong visibility as buses move through the city centre, local high streets and key routes across Merseyside.
Bus wrap advertising in Liverpool gives brands visibility on the move. Our team can help you find bus wrap opportunities that match your audience, route priorities and budget, whether you are planning a single full bus wrap or a wider campaign.Whether you are a local business looking to get noticed or a larger brand wanting stronger city-wide presence, a full bus wrap is a high-impact way to stay visible across Liverpool.
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demographics
55%
Of all adults seeing bus adverts every week, 55% are ABC1.
62%
of weekly bus advertising viewers are daily TV viewers, making bus wraps a useful complement to TV by reinforcing the same message out on the street
54%
of 15 to 34-year-olds see bus advertising every week
why Global?
other liverpool bus advertising formats
A full wrap is the biggest statement you can make on a Liverpool bus, but it is one of several options. Here are the other bus advertising formats available in Liverpool, from rears to supersides. Explore each format below to see how it works and find the right option for your campaign.
mega rear
Manchester Mega Rear Total Jobs
A Mega Rear covers the entire back of a double or single-decker bus, giving your campaign a large-format presence on the road. It can be used on selected routes across Liverpool and Merseyside to help target key areas and audiences.
mega t-side
Mega T-Side London Bus Loaf campaign – global
A Mega T-side gives you a larger creative canvas than a standard T-side, with more room for bold artwork. It helps campaigns stand out across Liverpool and Merseyside.
rear
Bus Rear NHS Oxford Thames Valley
Bus Rears are a cost-effective way to achieve broad coverage across Liverpool and Merseyside.
superside
Bus Superside Topman Bristol
A Superside is a pavement-facing format positioned high on the side of the bus for strong street-level visibility. It is especially effective in retail and high street environments across Liverpool and Merseyside.
t-side
Bus T side Kirstall Bridge Leeds
A T-side is a larger side format that sits above street clutter and gives your campaign strong broadcast visibility. It offers a balanced mix of pedestrian and vehicular audiences across Liverpool and Merseyside.
streetliners
Bus Streetliner in London
Streetliners are a single-decker format suited to outer-Liverpool suburban routes.
Your questions answered
A few things Liverpool businesses and marketers often ask before booking a bus wrap. If your question is not here, our team will be happy to help.
How much does a bus wrap cost in Liverpool?
The cost of bus wrap advertising in Liverpool depends on the route, the length of the campaign, print and fitting, and whether it is a full wrap or a half wrap. If you want a tailored quote, tell us what you are trying to achieve and we will put together options to fit your budget.
Who will see my wrapped bus?
A wrapped bus is seen by more than just the people travelling on board. It can also be seen by pedestrians, drivers and other road users along the route, helping brands build visibility across the city.
How long does a bus wrap campaign usually run?
Wrap campaigns usually run in multi-week blocks. Longer campaigns can offer better value, but the right length depends on your launch, promotion or campaign window.
Can Global help with the creative?
Yes. Our in-house team designs and adapts artwork to the wrap spec, so you do not need a separate agency to make it happen.
How do I get started?
Send us a rough budget and campaign goal. Our local advertising team will come back with route options, timings and costs
production specs
Bus wrap artwork specifications are available in the Global bus artwork library.