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Want your brand to be seen across Merseyside? Bus advertising in Liverpool is an effective way to keep your business visible on the routes people use every day.
As the UK’s largest bus advertising provider, Global works with Stagecoach and Arriva to run campaigns on buses across Liverpool city centre, Liverpool ONE, Bold Street and Ropewalks, the waterfront, and key commuter routes across the wider region.
Whether you’re a local business looking to drive footfall or a larger brand wanting stronger local visibility, bus advertising helps keep your message in view across busy roads, high streets and neighbourhoods, from the Knowledge Quarter, university and hospital routes to Baltic Triangle, the suburbs, the Wirral and wider Merseyside commuter corridors.
If you want to explore formats, routes and costs, get in touch and we’ll talk you through the options.
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demographics
Of all adults seeing bus adverts every week, 55% are ABC1.
346k of those adults are daily radio listeners, which makes bus and radio a natural pairing in a Liverpool campaign.
28% of adults aged 25-44 see bus advertising every week, a group that’s often harder to reach through TV alone.
why Global?
bus advertising formats
Here are the bus advertising formats available in Liverpool, from rears to full bus wraps. Explore each format below to see how it works, view examples and find the right option for your campaign.
mega rear
Manchester Mega Rear Total Jobs
A mega rear covers the entire back of a double or single-decker bus, giving your campaign a large-format presence on the road. It can be used on selected routes across Liverpool and Merseyside to help target key areas and audiences.
mega t-side
Mega T-Side London Bus Loaf campaign – global
A mega T-side gives you a larger creative canvas than a standard T-side, with more room for bold artwork. It helps campaigns stand out across Liverpool and Merseyside.
rear
Bus Rear NHS Oxford Thames Valley
Bus rears are a cost-effective way to achieve broad coverage across Liverpool and Merseyside.
superside
Bus Superside Topman Bristol
A superside is a pavement-facing format positioned high on the side of the bus for strong street-level visibility. It is especially effective in retail and high street environments across Liverpool and Merseyside. 95% of impacts are pedestrian.
t-side
Bus T side Kirstall Bridge Leeds
A T-side is a larger side format that sits above street clutter and gives your campaign strong broadcast visibility. It offers a balanced mix of pedestrian and vehicular audiences across Liverpool and Merseyside.
wrapped bus
Wrapped Bus Homesense Cardiff
A full bus wrap is a high-impact way to get your business seen. Great for brand launches, product launches or campaigns that need to stand out, bus wraps in Liverpool take your creativity across the city in one bold, mobile format.
Looking to advertise nationwide?
Running a campaign outside Liverpool too? Global is the largest provider of bus advertising nationwide, with coverage across towns and cities throughout the UK. Take a look at our national bus advertising page to explore wider campaign options.