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Global is the largest provider of bus advertising in the UK. With the ability to reach deep in to local communities, your brand can engage audiences on the move throughout Scotland.
Reaching deep into the hearts of our communities, bus advertising drives unmissable impact and coverage across our roads every day.
Buses have the ability to raise your brand above the clutter. Their proximity to community hotspots, such as offices and shops, allows them to help drive awareness, brand consideration and increase footfall.
Don’t just take our word for it, book a free consultation today with our Commercial Sales Team to find out more!
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demographics
Of all adults seeing bus adverts every week, 56% are ABC1.
Of all adults seeing bus ads every week, 1.1m are daily radio listeners.
28% of adults aged 25-44 see bus advertising every week.
why Global?
bus advertising formats
Browse the list below to view the wide range of available bus formats and quick links to the production specs.
mega rear
Manchester Mega Rear Total Jobs
Advertising on the entire back of either a double or single-decker bus is the perfect large-format solution when targeting in-car audiences. The format has a great presence in cities and town centres and is known to be highly memorable.
mega t-side
Mega T-Side London Bus Loaf campaign – global
These provide a much larger creative canvas than the standard T-side, especially in landscape.
rear
Bus Rear NHS Oxford Thames Valley
Bus rears offer advertisers coverage with low CPT levels at scale. With a local presence on a national level, this format delivers messaging to areas where no other outdoor formats often exist.
superside
Bus Superside Topman Bristol
This format is pavement-facing and is positioned high up on the bus for optimum visibility. Supersides provide competitive levels of rare broadcast coverage and are ideal for retail environments. Making 95% pedestrian impacts on high streets across the UK, superside ads deliver prompts to purchase in the right place and at the right time.
t-side
Bus T side Kirstall Bridge Leeds
T-Sides are commanding and give brands optimum visibility – always seen above environmental clutter. They offer very high levels of broadcast cover, with a balanced audience split of 45% vehicular VS 55% pedestrian delivery.
wrapped bus
Wrapped Bus Homesense Cardiff
Wrapping buses is an unmissable format for both brand and product launches. Ideal for standing out from the crowd, whether driving colour signature, brand fame and encouraging social engagement. From London to Liverpool, this arresting format is available to advertisers.
Looking to advertise nationwide?
Read more about about our national bus advertising offering. We have built up a connected network of outdoor opportunities, formed from thousands of individual town and citywide partnerships across the UK.