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Global is the UK’s leading provider of bus advertising. Creating unmissable coverage, buses reach audiences at key moments throughout their day across South East England.

Reaching deep into the vibrant towns and cities of the South East, bus advertising delivers unmissable impact and coverage on our roads every day.

Buses have a unique ability to elevate your brand above the noise. Their close proximity to community hotspots, such as offices and shops, makes them the perfect vehicle for driving awareness, boosting brand consideration, and increasing footfall.

Don’t just take our word for it, book a free consultation today with our Commercial Sales Team to find out more!

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passengers

Bus passengers are a young, social audience constantly on the move.

Whether in bustling metropolitan areas or smaller micropolitan communities, buses offer the perfect platform to connect with your audience and bring your brand to life.

169.9m

annual bus journeys

Arriva boasts a fleet of 5,000 buses running across the UK. Global manages the advertising space inside and outside all Arriva buses.

Stagecoach operate a fleet of 7,200 buses carrying 2.5 million passengers daily. Global is the official media partner for all Stagecoach buses.

Global is the media partner for all 5,500 Go Ahead buses across the UK. Subsidiaries include Brighton & Hove buses.

First Bus operates approximately 4,500 buses across the UK. Global is the media partner for all advertising across the First Bus fleet.

Abellio operates over 800 buses across six Central, South and West London depots. Global manages all advertising on Abellio buses.

demographics

Of all adults seeing bus adverts every week, 61% are ABC1.

Of all adults seeing bus ads every week, 2.4m are daily radio listeners.

30% of adults aged 25-44 see bus advertising every week.

reach

Bus advertising reaches over 5.7m people over a typical two-week period, making it one of the most unmissable and impactful advertising mediums.

Buses can be found on every high street across the South East. They are particularly effective for targeting consumer and commuter audiences, providing the ability to engage with audiences on the move.

Source: Route

5.7m

reached by bus advertising

proof it works

Why advertise if you can’t measure success?

We understand the value of precision targeting audiences. Our selection of brilliant research tools gives us insights into your target audience. This allows our account managers to work with our planning teams to recommend the best outdoor media plan for your campaign.

During your campaign, we can offer you proof of posting for your ads and a detailed post-campaign analysis to ensure that we have delivered on all of your objectives. Our account managers can then make recommendations for your next campaign based on the analysis.

why Global?


We provide the largest coverage of bus advertising nationwide, you simply cannot miss us!


Our buses are everywhere, delivering advertising in proximity of community spaces like parks, schools and shops.


Buses can be found on every high street across the UK. In the South East, they reach over 5.7m adults biweekly.

bus advertising formats

Browse the list below to view the wide range of available bus formats and quick links to the production specs.

mega rear

Bus Mega Rear Ad in Canterbury, South East, Kent – Global

Advertising on the entire back of either a double or single-decker bus is the perfect large-format solution when targeting in-car audiences. The format has a great presence in cities and town centres and is known to be highly memorable.

mega t-side

Mega T-Side Advertising

Mega T-Side London Bus Loaf campaign – global

 

These provide a much larger creative canvas than the standard T-side, especially in landscape.

rear

Bus Rear Ad in Canterbury, Kent, South East – Global

Bus rears offer advertisers coverage with low CPT levels at scale. With a local presence on a national level, this format delivers messaging to areas where no other outdoor formats often exist.

superside

Bus Superside Ad in Brighton, South East, Sussex – Global

This format is pavement-facing and is positioned high up on the bus for optimum visibility. Supersides provide competitive levels of rare broadcast coverage and are ideal for retail environments. Making 95% pedestrian impacts on high streets across the UK, superside ads deliver prompts to purchase in the right place and at the right time.

t-side

Bus T-Side Ad in London, South East – Global

T-Sides are commanding and give brands optimum visibility – always seen above environmental clutter. They offer very high levels of broadcast cover, with a balanced audience split of 45% vehicular VS 55% pedestrian delivery.

wrapped bus

Wrapped Bus in London, South East – Global

Wrapping buses is an unmissable format for both brand and product launches. Ideal for standing out from the crowd, whether driving colour signature, brand fame and encouraging social engagement. From London to Liverpool, this arresting format is available to advertisers.

brand experience

At Global, we care about making audiences feel through experiences that capture both hearts and minds.

Our brand experiences create memorable moments in targeted locations to achieve your commercial objectives.

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Looking to advertise nationwide?

Read more about about our national bus advertising offering. We have built up a connected network of outdoor opportunities, formed from thousands of individual town and citywide partnerships across the UK.

production specs

Click below to view the full library of bus artwork requirements.

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outdoor

outdoor

We can help you drive brand awareness, brand relevance or brand fame for your business, individually across our roadside, transport & airport portfolios. The best campaigns will include the right mix of all elements.

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radio and entertainment

radio and entertainment

Tune into our radio audience across the South East.

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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careers.

careers.

careers.

careers.

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