Lancôme wanted to promote their fragrance, La Vie Est Belle, ahead of Mother’s Day.
We ran a DAX campaign throughout the month of March 2019 targeting DAX Gifters Audience and a wider female audience to build awareness. Global Creative created one piece of copy which captured testimonials of people’s relationships with their Mothers and the special bonds they have with them.
The campaign allowed us to successfully reach our target audience in the run up to Mother’s Day. We increased product awareness among both listeners and non-listeners. We also drove significantly increased brand recommendations and consideration from non-listeners to activity recallers.