client objective
The primary objective was to drive consideration for the Toyota Hilux. The secondary objectives were to drive footfall visits and online bookings for test drives.
how did global help?
DAX ran a 3 week campaign based on a variety of audience segments from Xaxis across Auto Intenders, also targeting lifestyle segments to drive relevance. DAX was then able to maximise the opportunities to drive consideration using dynamic creative for every lifestyle moment.
did it work?
The campaign was a great success. Not only did we significantly increase product consideration, intention to visit dealerships and drive brand site visits, but the creative also won an Ariel award for best use of audio.