The objective was to raise product awareness and brand consideration by making Moonpig front of mind when thinking of key occasions and retail moments. They also wanted to extend their overall campaign reach and frequency to a new channel.
We offered Moonpig a sponsorship campaign of Heart’s daytime shows, integrating them seamlessly into their audience’s day through always on messaging. This allowed Moonpig to tap into key retail moments on-air, from Valentine’s Day to Mother’s Day, whilst being integrated into the show as a whole.
We were able to demonstrate significantly higher consideration for Moonpig among campaign recallers, than compared with non-listeners.