client objective
The objectives were threefold: to dramatise what arthritis steals from people; provoke conversations about arthritis; and encourage people to join Versus Arthritis in speaking out against the condition.
how did global help?
Our Versus activity ran across all radio brands, DAX, and podcasts, and was broken out into multiple different strands of activity, together delivering over 313 million impacts and a reach of 26 million.
did it work?
Not only did we successfully drive up brand consideration among listeners who recalled the campaign, but we also drove visits to the Versus Arthritis website demonstrating the effectiveness of utilising dynamic creative.
