client objective
The objective was to raise awareness and brand consideration by ensuring Vicks is front of mind when people are suffering from the beginnings of a cold.
how did global help?
There is probably no bigger stress point for Vicks’ potential customers than realising that they may be coming down with a cold on their daily commute to work. Our campaign offered great brand coverage and reach across Global’s transport estate, providing an opportunity for dwell time so that commuters had time to take in the creative execution and really understand what the product does.
did it work?
We offered the right audience, in the right place, at the right time, driving recall, awareness and consideration of Vicks among commuters.
