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Here you’ll find our latest studies that provide in-depth insight across a variety of different categories, sectors and audiences.

These combine insight and data from a variety of research sources, further exploring the behaviours and motivations of the urban audience.

We update this section regularly so make sure you check back for new content.

our studies

engagement zone

engagement zone

Our award winning London Underground study.

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culture vultures

culture vultures

Our audience study on arts and attractions.

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urban style

urban style

Our fashion and beauty audience insight study.

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voice of the nation

voice of the nation

A constantly evolving snapshot of how people are behaving, what they are feeling and the issues most important to them.

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explore insight

insight tools

insight tools

We invest heavily in our own insight tools and audience research to drive a better understanding of how advertising on our media will generate maximum value for advertisers.

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case studies

case studies

Proof that it works. We have a range of case studies showcasing how effective our media is at reaching target audiences.

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audiences

audiences

At home, on the move, at scale.

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers