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Developed in collaboration with COG Research and Bournemouth University, this study on the London Underground uses a combination of eye tracking and skin conductance response data, in-depth interviews and surveys.
We have discovered how travellers on London Underground pay attention to advertising and actively welcome it in this environment, seeing it as a journey enhancer.
With this unique understanding of our audience, we can help advertisers optimise their creative messaging. What’s more, advertisers can also use our new Creative Testing Tool to ensure their campaign will really engage the London Audience to maximum effect.