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Audience Insider is a unique weekly tracker helping to identify how people are behaving, what they are feeling and the issues most important to them.
Incorporating the views of more than 16,000 people over the last 15 months, it provides the very latest consumer insight and understanding, enabling brands to identify and adapt to behavioural changes as they happen.
The data we collected over the last year identified a number of key trends that shaped behaviour during the pandemic. Our Audience Insider reports analyse these key trends through a framework of human needs. We’ve identified three key human needs – security, connection and meaning – that help to explain how consumers behaved during restrictions and crucially predict how these attitudes and behaviours will change as we continue to move out of restrictions and the country enters a post-vaccine scenario and beyond.
Recognising these needs equips brands with the tools to connect with consumers, based on the feelings and opinions of the nation.
Re-watch the launch event here: