request a call back
connect your brand’s uniqueness
You’ve put in the hard work to build your business and define your products or services. But how do you make sure your brand is the one that customers remember? How do you connect your brand’s uniqueness with the right audience and make it stand out from the competition?
Article Summary
Advertising lets you shape how your audience perceives your brand—communicating your value, differentiating you from competition, and reinforcing your identity. It builds trust, recognition, and loyalty over time. By projecting your message across strategic channels—whether local or national—you influence how customers think and feel about your business. Global empowers brands with expert media capabilities that elevate these connections and solidify your market presence.
In the past, small businesses were often told that branding was only for large corporations. The belief was that SMEs should focus on competing through price or location, while branding was seen as too complex, costly and lacking direct response. But the landscape has changed.
level the playing field
Today, it doesn’t matter if you’re a start-up or household name — brand awareness is critical to success. The internet has given SMEs the tools to compete with established giants, offering a game-changing opportunity to carve out your market share.
As the marketplace grows more crowded and consumers face more choices, how can your brand become the preferred choice? How do you build loyalty and convert brand awareness into revenue?
Brand strategy has evolved far beyond the product or service being offered. It’s now about sustainability, lifestyle, personal identity, and aspiration. But to develop a brand’s identity effectively, you need exposure.
Can advertising help my brand?
With Global, your brand can reach millions across the UK. We connect with 52 million people every week through our radio stations, digital platforms, and outdoor advertising network—including billboards, buses, trams, and metro systems.
Whether you’re a local or national business, we have the platform to amplify your brand’s voice, personality, and story.
get your brand in front of more customers
Your message needs to be heard and seen to make an impact. In today’s crowded market, brands need to think big and be bold to stand out from the competition.
Be data-driven
At Global, we’re guided by data. Our proprietary advertising insights help you choose the right locations and media channels to achieve your goals. One advantage of outdoor and radio advertising is that it sets your brand apart from those focusing solely on digital. Not sure what that looks like? Check out our Outdoor visualiser tool to see your brand on a billboard or bus.
Build a stronger connection with your audience
Whether you’re launching a new product, entering new markets, or rebranding, Global offers the complete package. From ad creation and production to placement, we make brands famous.
creating a consistant brand presence
We’re not just a media owner. As the exclusive advertising partner for Transport for London, Arriva, First Bus, National Express, and Stagecoach, we offer unparalleled reach across the UK.
We also own top radio stations like Capital, LBC, and Heart FM hosted by some of the biggest personalities in the country.
Together our platforms reach more people in a day than anyone else in the UK.
With an outdoor network that reaches 95% of the UK, your brand will always be front and centre.
Connect locally
Digital advertising can struggle to connect on a local level. Radio and outdoor media are different—they excel at reaching local audiences via familiar locations and recognisable voices. Explore our case studies to see how we’ve helped brands like yours.
Maximise your advertising impact
Advertising alone doesn’t build a brand—it’s how you tell your story that matters. Your brand’s message needs to be clear and consistent to leave a lasting impression. A unified message creates a distinct identity in the minds of consumers.
As the UK and Europe’s largest radio and outdoor advertising company, Global is home to the most popular radio stations in the UK. We’re also the exclusive media partner for many major bus operators and Transport for London.
SMEs can benefit from Global’s proprietary data and years of expertise, ensuring your advertising works in harmony with your brand.
brands are built of memories
Creating awareness and association takes time. Local businesses may not have the budget for large-scale advertising right away. That’s where a long-term partnership with Global can make all the difference.
We reach over 95% of the UK population, with more than 253,000 outdoor sites nationwide. Effective advertising stirs emotions, sparks conversations, and drives action. This is how you turn consumer interest into loyalty.
Take control of your brand’s story
Advertising puts you in control. You can shape how your audience perceives your brand, communicating its value and identity. For local businesses, tight budgets mean making smart choices. Not every option needs to be used at once — buses might come before billboards, and radio ads can be tested with smaller audiences. For many, the goal is steady growth, not instant domination.
Ready to take the next step? Get in touch for a free consultation and discover how Global’s advertising solutions can help grow your brand.
