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digital screens are revolutionary
Since 2005, digital screens have revolutionised the UK billboard advertising market. Advertisers are no longer restricted to one paper advert shown 24/7.
Article Summary
Digital billboards use LED or LCD screens to display dynamic ads that rotate, often several per minute. Advertisers remotely upload visuals, enabling instant campaign updates and data-driven responsiveness—such as adapting to weather, traffic, or real-time events. This flexibility enhances relevance, capture rates, and ROI. Global harnesses digital OOH to deliver timely, impactful campaigns that adapt instantly and deliver standout attention across the UK.
Digital screens are dynamic and viewed by some as bridging the gap between online advertising and Outdoor.
There are many crossovers between outdoor advertising and digital marketing, from QR codes and App downloads to augmented reality (AR) experiences.
Digital billboards allow for strong branding as SME clients can supersize their campaigns by combining existing online digital assets. Measuring outcomes and results can be more detailed as more comprehensive data is available.
How do ads work on digital billboards?
Global’s Roadside digital screens use LED. Similar to digital traffic signs you might see on a motorway, smart digital screens are controlled similarly.
Artwork is uploaded, and screen management software regulates display schedules and advert duration. Artwork does not need to be static; some digital screens can display live video streams and social media feeds.
There’s a reason why popular formats are a go-to for a lot of advertisers. See how creative you can get with Global’s Digital Ribbons and DEP (Digital Escalator Panel) on London’s Underground and Glasgow SPT here.
3D digital billboards
For a completely immersive experience, advertisers can flex their creative imagination to create stunning 3D graphics that wow their audience.
Advertisers are looking for new ways to attract eyeballs to their brand, and 3D billboards are becoming increasingly popular.
The role of an advert is to encourage your target consumers to invest and trust in your brand. 3D creates lasting impact within your audience.
Advertisers can now use Global’s impactful large-format digital screens across the TfL network, as well as at airports and roadside, to showcase 3D anamorphic campaigns at scale.
We have seven state-of-the-art Digital Gateways at Bank, Charing Cross, Farringdon, Kings Cross, London Bridge, Liverpool Street and Tottenham Court Road.
Why are digital billboards so popular?
Shorter lead times and lower production costs are attractive attributes to some people. However, going digital allows advertisers to choose and change the following remotely.
You are in control:
- The billboard location.
- Chronological targeting: adjust the timing of the advert appearing.
- The number of times an advert displays per hour.
- The longevity of the campaign.
- Tailoring graphics and messages to local audiences.
- Option of multiple messages and the flexibility to offer two-part messages.
- React to elements like the weather or news/current affairs.
- The number of adverts shown.
- The amount of budget spent.
- The ability to share the ad space to reduce cost.
- Inexpensively tailor ad times to maximise exposure.
Similar to traditional billboards, Global’s roadside digital billboards come in a range of sizes: 96-sheet, 48-sheet and our Street Hubs featuring up and down high streets across the UK. You may also have seen premium digital billboard sites delivering a wow factor throughout London.
Read more about the A-List here.
Why choose Global?
- Our quality of digital screen, age of screen, technical specifications.
- Improved sight lines, viewing distance, view from road level, height/eye level.
- Competitive sites nearby, and quantity of sites in the same location/proximity.
- Extended UK geography/location, category or client importance.
- Ability to combine advertising mediums, with Global’s DAX and radio advertising offerings.
We offer impactful billboard advertising with truly national or targeted local coverage. If you want to create a bold message for your business that can’t be overlooked or ignored, then contact Global.
