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Connected Audio is Changing the Way Britain Listens
29 million people listen to Global brands every week, with more than 12.5 million of those listening on connected devices..
When we talk about connected audio we mean those smart speakers in your home with nearly 50% of UK homes having access to one. Actually in the last decade connected audio has doubled from 15% in 2015 to 33% in 2025.
(*Source: RAJAR Q4 25, RAJAR Q4 2015)
Technology is only going to make smart speakers smarter, so if you really want to keep your business in the conversation you need to stay connected with advertising.
Trust is Everything
Radio is the most trusted medium for news with a total of 77%, according to Radiocentre’s Breaking News study. In comparison social media scored 15% indicating low-trust and in a relationship trust is everything.
Radio has evolved massively since the days of Guglielmo Marconi, where he sent the first wireless messages over open water in 1897. Hundreds of years later and we now have apps like Global Player where you can open up a world of entertainment at your fingertips – listening habits have advanced and will continue to do.
The Future of Audio
There is no denying that AI is the future of audio. In 100 years, radio will adapt into a hyper-personalised, AI-driven audio experience that blends audio with holographic and augmented reality.
But what about the here and now? What about 2026?
Well connected listening is becoming a part of everyday life, people access audio across smart speakers, mobile devices, and other devices throughout the day.
From morning walks, school runs, gym motivation, or making dinner at home people are connecting with audio more than ever. Millions of people are reachable throughout various parts of their day – but to reach our listeners you need to connect with them and Global has the ultimate solution.
Introducing Global Connect
Global Connect is the simple way to reach connected listeners, it can help you reach listeners in your chosen area across Global’s trusted audio brands on smart speakers, mobile, and other connected devices.
It’s a simple audio solution with three simple steps:
Choose your target area – Focus your campaign where it matters most to your business.
Reach listeners on connected devices – Your advert runs across Global’s trusted audio brands on smart speakers, mobile and other connected devices in that area.
Receive a full post-campaign report – Track delivery with reporting including audio impressions, listen-through rate and share of audio impressions by platform.
With Global Connect your business can capitalise on Capital or lead your own conversation with LBC, across the 7 brands the opportunities for broad reach through our trusted brands are endless.
Global Connect puts your business right in the middle of those top listening moments and connects you with people in a smarter way.
