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Why Connected Audio Matters?
Global Connect is your opportunity to reach 29 million people who listen to Global brands every week. Harnessing the power of connected audio, this solution can help your business reach listeners on smart speakers, mobile devices, and other connected devices.
– 49% of UK homes have a smart speaker
– 23m people stream radio each week
– 12.5m listen to Global brands on connected devices every week
Connected listening is now becoming the new norm; people can access their favourite audio in seconds, whether they’re out for a morning jog, in the car on the school run, or relaxing in the evening – connected audio is now a part of everyday life.
Introducing Global Connect
Global Connect is the simple way to reach connected listeners, and businesses are using it to build presence in more of people’s listening moments across trusted audio brands.
It’s a simple audio solution with three simple steps:
Choose your target area – Focus your campaign where it matters most to your business.
Reach listeners on connected devices – Your advert runs across Global’s trusted audio brands on smart speakers, mobile and other connected devices in that area.
Receive a full post-campaign report – Track delivery with reporting including audio impressions, listen-through rate and share of audio impressions by platform.
According to the IPA Databank, campaigns that use radio deliver a stronger fame effect than those that don’t – with people exposed to radio advertising within a campaign being 62% more likely to trust a brand.
Radio delivers £7.70 ROI for every £1 spent, outperforming online advertising, meaning your business can get more for your money.
(Source: Radio: The ROI Multiplier, from Radiocentre.)
A Global Connect campaign includes a post-campaign report, providing clients with clear visibility into delivery and results. This means you can track stats such as listen-through rate, audio impressions, and percentage of audio impressions by platform.
Online and search help people find your business, but it’s audio that provides that priceless brand recognition before people search or act – radio is the most trusted medium for news with a total of 77%, according to Radiocentre’s Breaking News study and in a relationship, trust means everything,
A Global Connect campaign is the perfect way for your business to reach connected listeners across Global’s trusted audio brands, with endless opportunities for connection; you put your name in the most important parts of people’s day and connect them with you in the smartest way.
