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billboards aren’t just part of the scenery
– They create impact in our everyday lives.
Article Summary
Emotional storytelling transforms billboard ads into powerful moments that resonate. They tap into empathy, nostalgia, curiosity or joy—creating lasting impressions far beyond a fleeting glance. By weaving relatable narratives or triggering emotional cues, brands forge deeper connections, improve recall, and influence behaviour more effectively than fact-driven messages alone. Global helps UK brands harness this impact—crafting billboards that don’t just advertise, but emotionally engage and move audiences.
Whether you’re on your way to work or simply out shopping, billboards are there, connecting with you in a way that’s impossible to ignore. Unlike digital ads that can feel intrusive, billboards blend into our environment while still making a bold statement.
In today’s digital age, the online world can be cluttered, and with low barriers to entry, every brand is battling for a slice of a shrinking attention span. Billboards cut through the noise with their scale and prominence, offering a unique way to capture attention.
reach a broad audience
With the rise of Digital outdoor (DOOH) advertising, it’s becoming easier to tailor your message to match your audience’s routine—whether they’re starting their day fresh or unwinding after a long one. It’s about hitting the right note at the right time, making your communication more relevant and impactful.
The power of billboards lies in their ability to connect with consumers at a moment of influence—a moment that can drive action, build impact, and ultimately, create brand fame. More on Digital Billboards.
billboards that inspire
Billboards are a constant presence in our daily lives, offering a non-intrusive way to engage with people on the move. Unlike ads on device screens, billboards can’t be skipped, blocked, or ignored. They’re trusted, credible, and integral to the environment they inhabit.
The second a billboard goes live, it becomes part of the local environment. It’s no longer just your brand’s message—it’s something that everyone can interact with. People may love it or hate it, but they certainly can’t ignore it.
maximise impact with intentional strategy
At Global, we don’t just throw your message out there—we start with the WHY. To get the most out of your billboard, we need to be clear on your objective. Is it about building your brand, or promoting a specific product or service?
If it’s about branding, what’s the message that will make your brand famous? If it’s product-led, what’s the visual that will grab attention in an instant? What do you want people to know, and how will they find out more?
Harness emotion and storytelling
Great billboard ads don’t just get noticed—they get shared. Think about how your ad will travel across social media. Will people want to take a photo and share it with their followers? Will it evoke an emotion strong enough to inspire action?
To simplify your objectives, ask yourself: Are you trying to make people feel something? Whether it’s humour, conviction, beauty, or outrage, your emotion should match your message. Or are you trying to prompt immediate action? In that case, does your ad have the quick-hit impact needed for a medium with fast dwell times like billboards?
simplicity is key
Success in billboard advertising often comes from what you don’t do. Here are a few tips to keep it simple:
- Tell a (short) story. A story doesn’t need to be complex to be engaging.
- Avoid distraction. Stick to one message—don’t overload with multiple benefits.
- Pass the 1-second test. If someone can’t grasp your message in under a second, it needs refining.
- Balance visuals and text. Make sure your images don’t overwhelm your words, and keep your copy concise and catchy.
- Don’t make it hard work. Your message should be clear at a glance.
Get your story right, and you’ll forge an emotional connection with your audience that’s stronger than anything your competitors can offer. That’s how you increase the impact of your billboard advertising. Is Outdoor affordable?
Ready to Get Started? Connect with Global to start mapping out your next big campaign.
