request a call back
global is expert in creating, planning and buying media across all platforms.
Global does not just offer a full-service solution to create, host, distribute and monetise your podcasts; we publish some of the most successful UK podcasts with downloads of over 100+ million.
Our award-winning audio campaigns go beyond traditional airtime spots, producing adverts within episodes that closely connect to content and capture listeners’ attention and promote our clients’ brands and products.
Global has its own system DAX. DAX is a pioneering digital advertising exchange which connects brands with audiences at scale across audio and outdoor.
“DAX works with some of the UK’s favourite media brands such as Sky, ITV & The Telegraph, Global’s biggest names including Chris Moyles, James O’Brien and Jenni Falconer. We work with several top content creators who are friends of Global.”
connect with passionate communities that deliver results for brands across all industries
| Podcast | Ownership / Producer | Approx. Monthly / Download Figures | Audience Type / Demographics |
| The News Agents | Global Media & Entertainment | 100 million+ downloads total (as of mid-2024) | News / current affairs listeners: politically engaged, adults 30–60 |
| The Diary of a CEO | Independent / Flight Studio | >10 million downloads in one month (2022) | Entrepreneurs, business professionals, self-improvement seekers (25–45) |
| The Rest Is History | Goalhanger | +/-11 million monthly downloads | Educated listeners, history and culture enthusiasts, broad age range (20–55) |
| Saving Grace | Independent / GK Barry | +/-740,000 monthly listeners (as of early 2024) | Younger audience, female-skewed, lifestyle and candid discussion fans |
| Off Menu | Independent / AudioBoom | Not publicly confirmed | Food lovers, comedy fans, urban professionals, and younger adults |
| The Joe Rogan Experience | Spotify (exclusive) | Global audience; tens of millions monthly | Broad demographic, male-skewed, diverse interests |
Podcast promotions
As part of Global, one of the UK’s leading Media and Entertainment companies, we will promote selected podcasts across our radio, outdoor and social channels. More.
the uk’s new listening habit
Go large-scale or targeted; the audio world is rapidly evolving
Radio listening has gone digital and on demand. Catch up, Global Player, Smartphones and smart speakers are now the norm. Your audience is choosing what and when to listen. Podcasts make up a huge part of how your customers choose to listen to their favourite content. Download figures are through the roof. Ask yourself, how many podcast listeners do you know?
• Transform listeners into loyal customers.
More UK adults than ever are listening to podcasts – Edison Research. Whilst currently 25 to 34 years old make up the core podcast audience, Gen Z is set to overtake them by early 2027. More.
why podcasts matter for smes
Reach ready-to-buy audiences at a fraction of the cost. Podcasts offer huge audience numbers, highly targeted, laser-focused advertising for small businesses where every penny counts. No longer just for Agencies, recent figures suggest a surge in small business podcast advertising
Podcast Ads That Convert | Reach Your Ideal Audience
• 30 million people in the UK listen to digital audio each week
• 46% listen on a smartphone
• 2 hrs spent daily with their favourite content
Only businesses in the know are being fast out of the gates and not only acknowledging the “massive growth” in podcasts but also utilising their tremendous advertising potential. Household name brands and larger UK corporates are slow to recognise the value of podcasts. More.
targeting and measurement advantages
Real-time dashboards
Measuring your podcast advertising and audio advertising has never been easier. DAX’s exclusive market-leading measurement tool which tracks users engagement and onsite behaviours after hearing a podcast audio advert.
- Monitor how campaigns are performing daily
- Track audio exposure to onsite activity in real time
- Monitor metrics like impressions and conversion rates
- Gain audience insights, including behavioural and demographic traits
- Determine which creative strategies are most effective in driving a response
buy your podcast advertising with global
Global’s 150-strong DAX team are podcast enthusiasts and expert sales professionals. We work closely with advertisers and agencies to ensure your podcast advertising is both effective and returns a high ROI, or your podcast is monetised from day one.
DAX is the largest digital advertising platform in the UK and one of the largest in the world. It connects advertisers to over 130 million listeners by inserting targeted advertising into their favourite radio, music and podcasts across the UK, Europe, the USA and Canada.
