Dax | Ad Formats

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DAX ad formats get your brand in the ears and minds of your audience.

audio

DAX creative advertising formats let you share personalised, dynamic, immersive and contextually relevant ad experiences with engaged listeners.

audio spot

20 to 60-second ads delivered across streaming radio, on-demand services, smart speakers and podcasts.

dynamic audio ads

Create any number of variations of your ad copy, dynamically serving the most relevant version to the user, based on their contextual or behavioural attributes.

3D audio ads

Create immersive spatial audio experiences using binaural technology.

Deliver a surround-sound experience to headphone listeners

location sync ads

Add contextual relevance by delivering ads within a 1km radius of a retail location, attraction, or restaurant.

location sync with outdoor advertising

Deliver ads within a 1km radius of our road, rail or retail outdoor sites to layer messaging and increase brand relevance.

audio specs

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podcasts

Advertising with the DAX podcast network gives your business the unique opportunity to reach a highly engaged audience.

The DAX podcast network includes; content from your favourite media brands, the best of Global’s radio talent, and the brightest creators who are friends of Global.

sponsorship package

Align your brand message with up to five of our most popular podcasts using talent for host reads, sponsorship credits and spot ads, building brand trust with audiences

branded episode

Tell your brand story in a branded episode, creating a truly integrated listening experience across a selection of podcasts.

host reads

Hosts only talk about the brands they believe in, making them trusted voices in millions of households across the UK. Generate Influence for your brand through a host read message of up to a minute long.

spot ads in verticals

Build brand salience with your ad (30-60”), heard in multiple podcasts within one or more of our 15 content genres.

Advertisers can trust DAX audio

High completion

Listen-through rates exceed 90% as users rarely stop listening to avoid an ad.

Brand safe

DAX partners are all regulated broadcasters, licensed music-streaming services and strictly curated podcasts, which means content is of the highest quality.

Fraud-free

Our ads are listened to by humans, so bot traffic can’t take advantage.

Clutter-free

Unlike other digital environments such as display advertising, an ad on DAX receives 100% share of voice whenever it’s played.

where next?

creative production

Discover the limitless creative potential of connected audio.

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measurement

Measuring your DAX audio campaign has never been easier.

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targeting

Connecting brands with audiences across radio, music and podcasts.

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radio and music streaming publishers

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podcast publishers

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DAX outdoor

The platform to get your brand seen.

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ad formats