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DAX’s targeting connects your brand to your audiences when they’re most engaged, across their favourite radio, music or podcasts.

Our targeting solutions are split across

consumer

Reach your desired audience and choose from DAX’s 150+ targeting segments including;

  • Demographic & behavioural
  • Interest, category
  • 2nd party data audiences
  • TV targeting
  • Retail targeting

customisation

Maximise the use of first party data to reach existing and incremental audiences who are relevant to your brand.

  • Customer onboarding
  • Custom audiences
  • Lookalikes
  • Retargeting

context

Connect to moments that matter by applying contextual targeting to your campaign.

  • Weather
  • Location
  • Daypart
  • A point of interest

creative

Audio is a great medium for creating emotion. Enhance your audiences’ user experience through personalised or immersive creative.

  • 3D audio
  • Dynamic
  • Smart speaker
  • Sequential to tell a story

where next?

ad formats

ad formats

From established to ground-breaking, DAX ad formats get your brand in the ears and minds of your audience.

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creative production

creative production

Discover the limitless creative potential of connected audio.

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measurement

measurement

Measuring your DAX audio campaign has never been easier.

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radio and music streaming publishers

radio and music streaming publishers

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podcast publishers

podcast publishers

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DAX outdoor

DAX outdoor

The platform to get your brand seen.

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careers.

careers.

careers.

careers.

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