Insight & Intel
Insight & Intel: August 2026
Audience insight shows strong support for the Fleadh
From 2nd–9th August 2026, Belfast will host the Fleadh, with around 800,000 people expected to attend, creating a major moment for the city, its communities and its businesses. Our work.shop.play. audience insight community shows strong local positivity ahead of the event: 55% say the Fleadh is for everyone in Belfast, regardless of background, while 54% say they are proud the city is hosting it. Cultural impact is also clear, with 74% viewing the Fleadh as an important showcase for local music and culture. Commercially, 79% believe hosting the Fleadh will be good for local businesses. Altogether, the findings point to a high-profile occasion set to drive civic pride, cultural visibility and strong audience engagement across Belfast. For more information, or to receive a full copy of the insights, contact your Global Account Manager.
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Aperol Spritz brings cinematic storytelling to Pulsehub D6
Aperol Spritz is bringing summer vibes to Belfast City Centre with a striking full-motion campaign across the Pulsehub D6 network. The creative uses authentic video footage, a vintage-inspired aesthetic and a retro grain effect to create a standout moment on the street, showcasing how brands can use digital out-of-home to deliver more than just movement, but real storytelling and emotion. For a summer occasion brand, the campaign is perfectly placed to inspire audiences while they’re out and about, close to the bars, restaurants and social spaces where Aperol moments happen. A great example of how the right creative, on the right screen, can capture attention and bring a brand story to life. Ask us about Pulsehub full motion.
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Additional public transport services in place for the Fleadh
Belfast’s public transport network will play a central role during Fleadh Cheoil na hÉireann, as the city prepares to welcome more than 800,000 visitors from 2nd to 9th August. A car-free zone will operate across parts of the city centre, with attendees encouraged to walk, cycle or use public transport. Translink is increasing capacity and frequency across Ulsterbus, Metro and Glider services, supported by revised NI Railways timetables and additional late-night services on 2nd August and from 6th to 9th August. 3 Park and Ride sites at the Eikon Exhibition Centre, Giant’s Park and Belfast Harbour will also support access into the city. With more than 200 events planned across Belfast, the expanded network will connect visitors with venues, neighbourhoods and evening activity throughout the festival.
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Dublin Zoo builds buzz for Bricktacular with bus T-Sides
Running across the summer holidays, Dublin Zoo’s animal Bricktacular campaign shows how bus T-Sides can deliver standout for family-focused brands at just the right time. With bold creative and a simple message, the campaign uses a month-long presence on the road to keep the experience visible as parents and guardians plan summer days out. Bus T-Sides are a great way to drive awareness in busy environments, reaching audiences as they travel across Northern Ireland and helping brands stay front of mind. With Dublin under two hours from Belfast, the campaign also taps into the strong appeal of cross-border leisure trips, making bus an effective platform for destinations looking to turn attention into action.
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Hollister set to grow its Northern Ireland presence
Hollister’s planned second Northern Ireland store is another positive signal for the local retail market. With plans submitted for The Boulevard in Banbridge, the move extends the brand’s footprint beyond its long-standing Belfast store. It also follows news that sister brand Abercrombie & Fitch is preparing to open its first standalone Belfast store later this summer. Taken together, the developments reflect continued confidence in physical retail and underline the appeal of well-established shopping locations as brands look to strengthen their presence and connect with consumers in person. The Boulevard in Banbridge recorded its best year on record in 2025, with sales up +11.5% and footfall up +12.3% versus 2024.
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Classic FM’s Movie Music Hall of Fame is back for 2026
Classic FM’s Movie Music Hall of Fame is back for 2026, inviting listeners to vote for the film score they think deserves the top spot. From Hollywood classics to modern blockbusters, the annual countdown is a reminder of the lasting power of soundtrack music to spark emotion, memory and broad audience appeal. Voting closes at 23:59 on Sunday 16th August, before the final Top 100 is revealed on Monday 31st August, with the grand finale hosted by Jonathan Ross. For anyone looking for inspiration, Classic FM Movies on Global Player offers film music around the clock. For more information, or to advertise on Classic FM in Northern Ireland, reach out to your Global Northern Ireland account manager today.
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