Insight & Intel
Insight & Intel: November 2026
AI is becoming part of everyday life in Northern Ireland
AI tools are now a familiar part of life in Northern Ireland, according to our latest work.shop.play. audience insight survey with 44% using an AI tool daily. ChatGPT is the most widely used platform, with 58% of respondents having tried it, while almost half use AI at least once a day. People are turning to AI for practical support: 78% use it to find information or get answers, while 36% use it for work tasks or professional research. Saving time and finding information quickly are the biggest benefits. However, trust remains important. While 45% generally trust AI and 36% trust AI for simple tasks only, they still check important information, and have concerns around accuracy, privacy and misinformation. For more information, or to receive a full copy of the research, contact your Global Northern Ireland Account Manager.
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Celebrating Belfast businesses with Belfast Chamber
Global was proud to join Belfast Chamber at the 2026 Business Awards earlier this month at Belfast’s ICC, to celebrate the businesses, people and ideas making Belfast such a vibrant place to do business. As sponsor of the Communication Excellence Award, we were delighted to recognise the marketing and communications campaigns creating meaningful impact through brilliant storytelling and audience engagement. Congratulations to everyone shortlisted, and a special congratulations to Victoria Square on their well-deserved win. It was a brilliant evening and a reminder of the creativity, ambition and talent across the city. Here’s to continuing to champion local businesses and doing it all again in 2027!
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Halloween campaigns cast a spell across Northern Ireland
Halloween brought a frightfully good mix of campaigns to Global’s outdoor portfolio across Northern Ireland. Fanta captured attention with captivating full-motion creative on Mall D6s, while Belfast One, Derry Halloween and the Millennium Forum brought the season to life with spooky bus Supersides. Entertainment also took centre stage, with Amazon Prime’s Carrie and blockbuster movie releases including Ghosts and Clayface appearing on T-Sides. The campaigns showed the power of outdoor to build excitement around major seasonal moments. With Christmas now on the horizon, reach out to your Northern Ireland Global account manager to discuss how our diverse outdoor advertising portfolio can put your brand in front of consumers when festive planning and purchase decisions are underway.
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Small format. Big festive impact. Win with Global!
This Christmas, Global Northern Ireland is putting small format outdoor in the spotlight and giving you the chance to win while you discover the opportunity. Our festive competition explores how Pulsehub D6, Street Hub and classic 6 sheets can help brands stand out during the busiest shopping period of the year. With high footfall city centre locations, proximity to retail and the flexibility to activate quickly, Global’s small format outdoor network is perfectly placed to reach audiences when festive purchase decisions are being made. Simply unwrap the clues, complete Santa’s letter and submit your answers for the chance to win 1 of 3 £100/€100 shopping gift cards. Ready to get involved? Enter the competition and start unwrapping. The competition closes at midnight on Monday 23rd November 2026.
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Global unwraps new Classic FM Christmas station!
Global has launched Classic FM Christmas, the UK’s first radio station dedicated entirely to classical festive music. From much-loved carols and orchestral favourites to iconic film scores from Home Alone and Love Actually, the station brings a new seasonal soundtrack to listeners. Joining the returning Smooth Christmas, the launch gives audiences two distinct ways to enjoy the countdown to Christmas, from timeless festive hits to the magic of classical music. The new station reflects the enduring connection between classical music and the festive season, combining cherished traditions with familiar film moments that bring generations together. To discuss advertising opportunities on Classic FM in Northern Ireland, reach out to your Global account manager.
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Global’s Make Some Noise 2026 raises £4,613,144
Global’s Make Some Noise has raised an incredible £4,613,144 to support small, local charities delivering life-changing services across the UK. The total was achieved through Global’s annual appeal, with presenters, audiences, partners and teams coming together for a series of standout fundraising challenges that included Heart’s Vicky Pattison completing a 250-mile journey from the Tyne to the Thames. In Belfast, our Northern Ireland Globallers celebrated by dressing up as their favourite campaigns to raise vital funds for small charities that included ADD NI and Action Deaf Youth here in Northern Ireland. There’s still plenty of time to support our fundraising efforts, with every donation making a huge difference.
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