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The UK’s first commercial radio station.

LBC is Britain’s biggest commercial news talk brand. Broadcasting nationally, LBC tackles major stories and the issues that matter, providing a platform for debate and thought leadership. Presenters include Nick Ferrari at breakfast, James O’Brien, Shelagh Fogarty, Eddie Mair, Iain Dale and Maajid Nawaz.

LBC’s sister station, LBC News, is a 24-hour national rolling news channel, providing up-to-the-minute UK and world news, business, travel, weather and sport updates. Presenters include Martin Stanford, Lisa Aziz, Ian Payne, and Jim Diamond.

24/7 discussion, debate & news

Leading Britain’s Conversation

Where the news never stops

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LBC’s Tom Swarbrick explains the no-catch benefits of creating a free Global Player account.

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Upmarket, mature and intelligent – let’s talk about LBC listeners. They’re the kind of consumers that advertisers love. They want to be a part of the conversation – engaging with presenters and each other about major stories and the issues that matter to them.


weekly UK listeners



national DAB

Available nationally on DAB digital radio, LBC and LBC News are available from Land’s End to John O’Groats.

FM & AM coverage

  • LBC – London – FM
  • LBC News – AM

discover online

LBC.co.uk is the online home of all LBC’s unique content, audience participation and debate, as well as LBC News’ 24/7 up-to-the-minute UK and world news, business, travel, weather and sport updates.

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3.1m weekly listeners
are part of Britain’s conversation
across the UK


The majority of the LBC audience are male at 61%

ABC1 adults make up 59% of LBC’s audience

52% of LBC listeners are aged 25-54

digital monthly


unique users


video views


social reach

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Be part of Britain’s conversation with a radio advert on LBC.

digital, social & video

digital, social & video

Get your brand on LBC and feature alongside the biggest names in media, politics & current affairs.

To advertise with us, simply get in touch using the contact bar below.

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Global is one of the UK’s leading outdoor media companies, with an extensive portfolio of over 253,000 sites that combines airports, roadside posters, premium digital screens in prime locations and in the heart of the community.

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Global is the owner of DAX, the largest digital audio ad sales and insertion platform in the UK and one of the biggest in the world. Connecting advertisers, brands and agencies with publishers of the world’s best audio content in the UK, mainland Europe, the US and Canada.

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