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DAX is the largest digital audio ad sales and insertion platform in the UK and one of the biggest in the world. Connecting advertisers, brands and agencies with publishers of the world’s best audio content in the UK, mainland Europe, the US and Canada. It has advanced capabilities to sell, serve, target, scale and track customised advertising into audio streams of Global’s stations on connected devices, as well as major platforms like SoundCloud, ITV, Sky and TuneIn. Advertisers also have the ability to buy digital outdoor campaigns through DAX’s demand side platforms.

Monthly Reach


UK audience


US audience


Canada audience


DAX puts your ads into the best audio content & digital outdoor sites in the world…

connected radio

Our portfolio of radio broadcasters continues to grow and grow. This adds up to an unrivalled opportunity to get your advertising heard by millions of dedicated radio listeners every week across music, news and sport.

music streaming

Thanks to our partnerships with leading streaming services, it’s never been easier to run campaigns on music streaming content, from a cool DJ mix on SoundCloud to acid jazz on Live365.


Podcasts are exploding in popularity. They’re mobile, storage-friendly and on-demand – opening up more time for listeners to engage with the content that gets them excited. The DAX network attracts 3.5 million listeners every week across 15 content verticals and 650 podcasts, from true crime to wellbeing to comedy.

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